The Power is in the Platform
InReality is a venue analytics platform that harnesses most any tracking, measurement and
influencing technology into the metrics that matter most. Gather key KPI’s and take
action–agile, simple and built for scale.
dashboard

Capture, Correlate,
Report & Respond

Gather key KPI’s and take action–agile, simple and built for scale.

Features and Benefits

aperture
Open the aperture on your
places and spaces

Direct, timely, and easy access to your key metrics. Using any market-ready sensor, we import third-party data into our platform in real time and allow you to zoom in and out of what’s happening across your locations. Our deep learning software learns what’s ‘normal’ and proactively flags anomalies to investigate.

safe
Get Back to
Business Safely

Contactless, smart temperature scanning and occupancy solutions built for both Enterprise and Small Business. Powered by the platform, choose to sync, manage, update and report across multiple locations. AI learns patterns and baselines, then triggers smart anomaly alerts. Easy to customize to support HR & corporate process and privacy requirements.

accurate
Predict with Precision or
Influence with Impact

AI gathers key audience data and important correlations/relationships so that you can better predict what content will resonate and schedule it by daypart. Or, choose to respond in real time with triggered content or sensory experiences based on rules that you set.

Translate all incoming data into a single usable format for analysis, reporting and responding. Analytics or actions, you choose.


Capture and correlate IoT Sensor data from any vendor and unlock the insights to fuel your business.
Anonymous and on
the Edge

Direct, timely, and easy access to your key metrics. Using any market-ready sensor, we import third-party data into our platform in real time and allow you to zoom in and out of what’s happening across your locations. Our deep learning software learns what’s ‘normal’ and proactively flags anomalies to investigate.

Flexible Metrics, Simple
Customizations

Contactless, smart temperature scanning and occupancy solutions built for both Enterprise and Small Business. Powered by the platform, choose to sync, manage, update and report across multiple locations. AI learns patterns and baselines, then triggers smart anomaly alerts. Easy to customize to support HR & corporate process and privacy requirements.

Digital Place-Based Audience
Metrics and More

AI gathers key audience data and important correlations/relationships so that you can better predict what content will resonate and schedule it by daypart. Or, choose to respond in real time with triggered content or sensory experiences based on rules that you set.

Any Sensor, the Metrics that Matter
  • Traffic validation
  • Audience validation
  • Campaign validation
  • Call to action validation
  • Predictive or responsive content
  • Capture rate
  • Zone conversion rate
  • Attention conversion rate
  • Engagement rate
  • Call to action (purchase) conversion rate
  • Predictive or responsive content
  • Thermal Mirror
  • Occupancy Monitors
  • Smart Lockers (BOPIS/BORIS)
Contact us
faq-image

FAQ’s

What do you mean by platform?

We are a SaaS-based software, not a sensor with a dashboard. We ingest data from many types of IoT sensors, plus other data such as weather, POS sales, CMS proof-of-play and more. We then integrate it together to present you key metrics, KPIs and predictive or triggering capabilities. We are not a business intelligence tool, but work well with them

Can you explain how you can work with 'any' sensor?

We started 9 years ago as a company called Cenique and were laser focused on camera-based analytics. Over the years--and many iterations later--we realized that many uses cases required multiple or specific IoT-based sensors due to KPI, legal or situational requirements. We pivoted, and now work with pretty much all of them, both established and emerging.

What are the Safe Space solutions all about?

Our Safe Space Solutions were created to fill a clear gap in the marketplace. We were seeing some really interesting technology solutions emerge for temperature checks and occupancy tracking. With each one, we asked ourselves how they better streamline employee allocation, business processes and yet-to-be-known Legal and HR requirements. None could. So, we decided to find the best options out there and power them up with our InReality platform. Our Safe Space options are ready for both Enterprise or Small Business use. You can customize and configure metrics and KPI reports against each use case. You can create your own responsive alerts to support your CX or process needs. Data storage can be planned your way, and you can remotely manage and update across all installation points—all from one integrated SaaS solution. Further, you can choose to export anonymized summary snapshots of temp trends to corporate and government sources to spot and report upward trends.

If you're using multiple IOT sensors and Safe Space solutions, what about privacy?

We take privacy very seriously. We strictly adhere to GDPR, CCPA and all other global privacy best practices with all sensors that we use. When using computer vision, no images are stored and no PII is captured or manipulated. Our CSO is an executive board member of the Digital Signage Federation and part of a cross-association advocacy group to stay on top of the topic, while also establishing best practices. Working with us, we will help you navigate the potential landmines safely.

How do I work with InReality?

Last year, we made the decision to no longer sell direct and sell through channel partners. We have many, and are cultivating our ecosystem daily. Please get in touch with us if you're interested in becoming one. If you're an end user, we would be happy help match you with the partner best suited to your needs.