Every Venue, Screen and Innovation Measured and Monetized
InReality is a venue analytics platform that harnesses most any tracking, measurement and influencing technology into the metrics that matter most.
The Platform
ANONYMOUS AND ON THE EDGE
We strictly adhere to GDPR, CCPA and all other global privacy best practices with all sensors that we use. When using computer vision, no images are stored and no PII is captured or manipulated. Most correlations operate on the edge, saving precious processing power.
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OPEN THE APERTURE ON YOUR PLACES AND SPACES
Direct, timely, and easy access to your key metrics. Using any market-ready sensor, we import third-party data into our platform in real time and allow you to zoom in and out of what’s happening across your locations. Our deep learning software learns what’s ‘normal’ and proactively flags anomalies to investigate.
PREDICT WITH PRECISION OR INFLUENCE WITH IMPACT
AI gathers key audience data and important correlations/relationships so that you can better predict what content will resonate and schedule it by daypart. Or, choose to respond in real time with triggered content or sensory experiences based on rules that you set.
FLEXIBLE METRICS, SIMPLE CUSTOMIZATIONS
Key KPIs can be turned on and off easily to customize dashboard snapshots. User-defined formulas make custom metrics as well as rules-based responses easy. Campaign performance is tracked in a glance with optional POS integration. Third party data import/exports and open source message broker.
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DIGITAL PLACE-BASED AUDIENCE METRICS AND MORE
You need simplified access to key DOOH media metrics to connect the dots across programmatic and attribution efforts and garner top media rates. We deliver them, plus additional options such as unique audience counts, demographics, mood and behavioral response.
TRANSLATE ALL INCOMING DATA INTO A SINGLE USABLE FORMAT FOR ANALYSIS, REPORTING AND RESPONDING.
Analytics or actions, you choose
Digital Out Of Home • Traffic validation • Audience validation • Campaign validation • Call to action validation • Predictive or responsive content Venues and Stores • Capture rate • Zone conversion rate • Attention conversion rate • Engagement rate • Call to action (purchase) conversion rate • Predictive or responsive content
Team
Ron Levac
Chief Executive Officer
Expert in retail digital signage with extensive experience successfully launching new technologies across a mix of US, APAC and EMEA markets. Held several C-Level roles within startups, corporate manufacturing and software companies.
Shylesh Karuvath
Chief Technology Officer
Serial entrepreneur, innovator, and digital signage industry catalyst, always looking for ways to improve performance and measurement tools. Successfully founded and launched several highly awarded companies across APAC, EMEA and the U.S.
Laura Davis-Taylor
Chief Strategy Officer
Author, industry expert and cheerleader, "LDT" brings together decades of experience across brand planning, CX, digital signage, DOOH, retail innovation and business strategy. Her "True North"? "We fund well what we measure well."
Adam Whaley
Chief Operations Officer
A leader across various Customer Success roles for 15+ years. His experience spans a variety of tech sectors and sizes, including multibillion-dollar technology firms, small SaaS startups, and rapidly scaling midsize organizations.
F.A.Q.
What do you mean by platform?
We are a SaaS-based software, not a sensor with a dashboard. We ingest data from many types of IoT sensors, plus other data such as weather, POS sales, CMS proof-of-play and more. We then integrate it together to present you key metrics, KPIs and predictive or triggering capabilities. We are not a business intelligence tool, but work well with them.
Can you explain how you can work with 'any' sensor?
We started 9 years ago as a company called Cenique and were laser focused on camera-based analytics. Over the years--and many iterations later--we realized that many uses cases required multiple or specific IoT-based sensors due to KPI, legal or situational requirements. We pivoted, and now work with pretty much all of them, both established and emerging.
If you're using multiple IOT sensors, what about privacy?
We take privacy very seriously. We strictly adhere to GDPR, CCPA and all other global privacy best practices with all sensors that we use. When using computer vision, no images are stored and no PII is captured or manipulated. Our CSO is an executive board member of the Digital Signage Federation and part of a cross-association advocacy group to stay on top of the topic, while also establishing best practices. Working with us, we will help you navigate the potential landmines safely.
How do I work with InReality?
Last year, we made the decision to no longer sell direct and sell through channel partners. We have many, and are cultivating our ecosystem daily. Please get in touch with us if you're interested in becoming one. If you're an end user, we would be happy help match you with the partner best suited to your needs.
