InReality is a venue analytics platform that harnesses most any tracking, measurement and influencing technology into the metrics that matter most.
We strictly adhere to GDPR, CCPA and all other global privacy best practices with all sensors that we use. When using computer vision, no images are stored and no PII is captured or manipulated. Most correlations operate on the edge, saving precious processing power.Learn More
Direct, timely, and easy access to your key metrics. Using any market-ready sensor, we import third-party data into our platform in real time and allow you to zoom in and out of what’s happening across your locations. Our deep learning software learns what’s ‘normal’ and proactively flags anomalies to investigate.
AI gathers key audience data and important correlations/relationships so that you can better predict what content will resonate and schedule it by daypart. Or, choose to respond in real time with triggered content or sensory experiences based on rules that you set.
Key KPIs can be turned on and off easily to customize dashboard snapshots. User-defined formulas make custom metrics as well as rules-based responses easy. Campaign performance is tracked in a glance with optional POS integration. Third party data import/exports and open source message broker.Learn More
You need simplified access to key DOOH media metrics to connect the dots across programmatic and attribution efforts and garner top media rates. We deliver them, plus additional options such as unique audience counts, demographics, mood and behavioral response.
Digital Out Of Home • Traffic validation • Audience validation • Campaign validation • Call to action validation • Predictive or responsive content Venues and Stores • Capture rate • Zone conversion rate • Attention conversion rate • Engagement rate • Call to action (purchase) conversion rate • Predictive or responsive content
Chief Executive Officer
Expert in retail digital signage with extensive experience successfully launching new technologies across a mix of US, APAC and EMEA markets. Held several C-Level roles within startups, corporate manufacturing and software companies.
Chief Technology Officer
Serial entrepreneur, innovator, and digital signage industry catalyst, always looking for ways to improve performance and measurement tools. Successfully founded and launched several highly awarded companies across APAC, EMEA and the U.S.
Chief Strategy Officer
Author, industry expert and cheerleader, "LDT" brings together decades of experience across brand planning, CX, digital signage, DOOH, retail innovation and business strategy. Her "True North"? "We fund well what we measure well."
Chief Operations Officer
A leader across various Customer Success roles for 15+ years. His experience spans a variety of tech sectors and sizes, including multibillion-dollar technology firms, small SaaS startups, and rapidly scaling midsize organizations.