Capture engagement
at the last 8 feet.
Measure and report customer engagement
with no cameras or complexity.
How it works?
Impact your outcomes
with insights where it matters most.
Measure and report shopper engagement at endcaps, in aisles or any decision point.
Digital
Signage
Displays
Categories
Pop Ups
Functional
Fixtures
A sensor built for scale.
Measure and report customer engagement
with no cameras or complexity.
No Camera
No Mobile Tracking
No Computer
No SAAS
Only the metrics
that matter.
Capture the most important metrics for
proving and improving in-store engagement points
- Increase ad rates
- Drive more sales
- Increase conversion rates
- Improve customer experience
- Measure marketing effectiveness + ROAS
Traffic
How many walked by?
Impression
Who looked at my products?
Engagement
What percentage engaged?
Dwell Time
How long did they stay?
How it works?
- The inReality Radar sensor leverages RF signals to detect the presence of people in a field of view.
- The high resolution radar sensor collects the raw signal data, maps it into a point cloud, and is able to track multiple people simultaneously.
- An algorithm interprets these signals to determine the dimension, location and movement of people and their behavior, with or without lighting and even in harsh weather conditions.
- The technology is completely anonymous, allowing monitoring and tracking with complete privacy.
Mechanics
RF module that contains a full 40 printed antennae array and supply circuit
InReality RF/DSP fully integrated chip
Digital board that contains the communication module and host(ESP32)
Mechanics
40 printed antennae array
and supply circuit
the communication
module and host (ESP32)
integrated chip
All-in-one Sensor
No additional hardware required,
connects directly to cloud via Wi-Fi.
inReality Mobile App
Use it to set up your sensor, and start
tracking people and behavior in the venue.
Simply visualize and share your venue key
metrics from the app.
Simple installation
Wall mount with double sided foam tape,
exposed or behind paper or cardboard signage
Protects Privacy
No pictures or videos. Doesn’t collect
personally identifiable data.
One sensor, multiple uses.
Media Optimization
Amp up the CPM rate and value of an in-venue digital ad network
with irrefutable audience reporting
Staff Optimization
Understand traffic trends to plan the optimal staffing
Zone/Display Optimization
Test and measure different areas and/or displays to fine-tune the CX,
display, product and merch strategy; integrate POS data to
map behaviours to conversion KPIs
Omnichannel Optimization
Take online data points and map metrics to similar data
points in-store to understand the full journey
Innovation Concept Optimization
Test and measure new concepts such as product
placement, new category design or digital idea prior to
company-wide rollouts
Integration with
3rd Party BI tools.
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Privacy
inReality’s Analytics Platform, since its inception, has adopted a “privacy by design” approach to its development effort.
It is designed and maintained to meet both GDPR and CCPA requirements. Because our new sensor is completely camera-free, it maintains shopper and employee privacy at all times.
No Commitment, No Strings Attached
Sensor hardware for only $329 with NO annual subscription.
Run reports on demand and only pay for the data you use.
Paving the Path to Smart Retail Media–Building on a Future Foundation
By Laura Davis-Taylor
