We are on a Mission!
to make our innovative, privacy-centric technology accessible to all retailers at any budget
to drive down the cost of tracking footfall and shopper engagement
to help retailers optimize product strategies and defend marketing spend without sacrificing your analytics ammunition
Our Story
For nearly the last 25 years, inReality has worked closely with brands and retailers to improve their in-store experiences through technology.
Initially, we were a traditional marketing agency for retail clients. Our primary job was to support their new product launches and campaigns, but after a while, we noticed our customers kept asking the same types of questions:
How do we know if the design is engaging our shoppers?
Which design do you think will work best?
Where in the store should we place it?
So, true to the data scientists we are, we listened to what the data was telling us – and in 2017 acquired a technology company that specialized in answering those questions.
Our first venture into retail analytics was with computer vision – using either in-store security cameras or dedicated fixture cameras. But with concerns around consumer privacy quickly mounting, we decided to extend our retail analytics platform to include a
new radar-based technology
This radar technology provided the same traffic and engagement core metrics, but without cameras or cell phone tracking. With this one technology upgrade, we eliminated both the risk of bad publicity from disgruntled shoppers and consumer privacy-related legal issues.
At the core, we are a team of people who love finding
technology-driven ways to improve businesses at scale.
Our purpose is to make sure every single one of our customers can find their proof in the pudding –
the numbers to back up the actions they should take and the adjustments they should make to their retail experience.
inReality's Global Partner Locations
With offices across North America, Europe and APAC, we have been creating innovative,platform-powered solutions to help enterprises thrive for nearly 25 years.
Atlanta
NORWAY
Dubai
SINGAPORE
Our team is a purposeful mash-up of
software engineers, technologists, innovators and subject matter experts
in venue analytics, CX, retail and DOOH. Inventors and pioneers at heart,
our core focus is how to simply harness IoT and data
to make businesses more valuable to people, and people more valuable to businesses.
Simply, and at scale.
Meet the Team
Ron Levac
Expert in retail digital signage with extensive experience successfully launching new technologies across a mix of US, APAC and EMEA markets. Held several C-Level roles within startups, corporate manufacturing and software companies.
Ryan Cahoy
Well-known digital signage expert. He has worked closely with sales, marketing and creative design, spanning across hardware and software, and involved working across many verticals such as banking, education, hospitality and retail.
Shylesh Karuvath
Serial entrepreneur, innovator, and digital signage industry catalyst, always looking for ways to improve performance and measurement tools. Successfully founded and launched several highly awarded companies across APAC, EMEA and the US.
Tim Maycher
20+ year retail industry veteran working at the intersection of best practices in retail merchandising, sales expertise, and leading-edge retail technology.
Iftekar Mohiuddin
7+ years of experience of developing and implementing software and methodologies, as well as creating and executing test plans and test cases.
Ian Garcia
4+ years helping start-ups with cashflow management and financial models.
Jacky Chan
10+ years as a Software Engineer. Developed large scale web applications and mobile applications.
Jason Au
10+ years as a Backend Software Engineer. Designed and developed modern web applications and micro services using MEAN stack
Zoo Leung
10+ years as a Fullstack Developer. Developed Data Science and Data Engineering platform.
Tony Chan
8+ years of experience as a Edge and Mobile application Developer. Developed various IoT Edge and Mobile apps
Jeffrey Au
5+ years of experience as a Quality Assurance Engineer and Tech Support.
Grace Lee
8+ years of experience working and managing the Hong Kong Development Office
Bernard Tan
Seasoned technical execute with 20+ years as an Software Architect and Developer of SaaS platforms and IoT solutions.
Lin Ke
10+ years of experience as a Embedded Developer. Developed various Deep learning CV and AI applications and Edge computing application
Mary Cheung
3+ years of experience as a Backend and Frontend developer. Developed various web applications using MEAN stack.
Why inReality’s Engagement Tracker?
Simplicity
Our industry-leading technology supplies the crucial insights for understanding and optimizing in-store product engagement. Our sensors and software are easy to install and everything syncs seamlessly within our secure cloud platform.
Security
inReality retail technology does not rely on any technology associated with consumer privacy risk – like cameras or phone data. By using our radar-based products, your patrons’ privacy is always protected and any associated legal risk is removed.
Savings
As opposed to the stereoscopic cameras our competitors use, inReality products are 100% radar-based. Because our materials cost less to produce (yet are equally effective), we are able to pass along those cost savings to our retail partners.
