About InReality

Our History

Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences.

After decades of working to optimize the in-store experience InReality recognized the changes in the retail landscape, and the challenge brick-and-mortar faced with understanding and responding to today’s in-store shopper.  It was at this point that InReality made the shift to retail technology in order to better serve their clients and the market.

InReality’s SaaS platform, coupled with IoT sensors, integrates seamlessly into brick-and-mortar allowing retailers and brands to understand unknown in-store shoppers and instantly deliver dynamic, highly tailored experiences that increase loyalty and sales.


John DeCaprio Headshot


Chief Executive Officer

With over 25 years of experience, John has spent his career transforming retail, manufacturing, and service brands. Adept at creating innovative solutions John’s has a history of building high performance teams within start-ups, private and public companies IBM, UPS, Luxottica and Fossil.

Vivek Agrawal Chief Product Officer


Chief Product Officer

With over 20 years of retail experience, Vivek established and ran the digital innovation group for SapientNitro, delivering award-winning work.  He then moved to Skava where he successfully helped the business navigate from a small start-up to being acquired by Infosys. 

Ron Levac Headshot


Chief Customer Officer

As a retail expert, Ron has extensive experience in successfully launching new technologies across the US, APAC, and EMEA markets. Ron has also held several C-Level roles within startup, corporate manufacturing, and software companies and now leads InReality’s customer implementation and success programs.

Shylesh Karuvath Headshot


Chief Technology Officer & MD, Asia Pac

Shylesh has spent his career creating highly successful startups built on cutting-edge technologies and has received a multitude of awards including “Hong Kong’s 20 Hottest Startups,” “Top 100 Global Award” by Red Herring, and the “IoT Heroes” award by GSI.

Lisa Cramer Headshot


SVP Sales and Marketing

Built on 25 years of experience selling software solutions with IBM, Viasoft, KnowledgeWare, and LeadLife Solutions, Lisa leads all sales and marketing efforts at InReality.  Lisa is also the recipient of several awards, including “Top Women to Watch” by the SLMA.

Geoffrey Flagg Headshot


Chief Financial Officer

Over the past 25 years as the CFO for multiple companies in software development, sales, and manufacturing, Geoffrey has developed a comprehensive background in finance, accounting, HR, IT, and risk management across industries.

Looking for More Information

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InReality Analytics and insights dashboard

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