How fixture designers leverage analytics to maximize performance

fixture design analytics

Application Overview


A high fashion shoe manufacturer.


Collect fixture specific shopper engagement data


The collected data drives data driven decision making on product display layout, the testing of new products, and effectiveness of marketing campaigns.


By placing a sensor integrated in each of the fixtures, along with a cell modem for internet connectivity, the brand is able to receive in near-real time the number of shoppers walking by the fixture (traffic), the number which paused briefly (impression), and those who spent several seconds at their fixture (engaged).   Armed with this information, the Store Design and Visual Merchandising teams are able to quantify the differences between the design layouts, the reception to new products.  The Marketing team understands the impact each individual marketing initiatives has on driving engagement.

inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.