How fixture designers leverage analytics to maximize performance

Application Overview

Who

A high fashion shoe manufacturer.

What

Collect fixture specific shopper engagement data

Why

The collected data drives data driven decision making on product display layout, the testing of new products, and effectiveness of marketing campaigns.

How

By placing a sensor integrated in each of the fixtures, along with a cell modem for internet connectivity, the brand is able to receive in near-real time the number of shoppers walking by the fixture (traffic), the number which paused briefly (impression), and those who spent several seconds at their fixture (engaged).   Armed with this information, the Store Design and Visual Merchandising teams are able to quantify the differences between the design layouts, the reception to new products.  The Marketing team understands the impact each individual marketing initiatives has on driving engagement.

Why inReality’s Engagement Tracker?

Simplicity

There is no simpler, more cost effective, sensor that provides this depth of insight in the market today

Privacy

The only solution on the market that does not rely on cameras or cell phone tracking 

 

Security

Built on industry leading cloud platform providing a secure and manageable way to access your data


inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.