inReality Analytics Platform

The inReality analytics platform combines IoT sensors, edge computing devices, and a cloud based platform to collect and correlate data from practically any data source. It provides retailers and brands the ability to measure shopper engagement and personalize their experience at the location that matters most – the shelf edge.

analytics platform people counting sensor

Make the magic happen!

Access and manipulate the metrics you want, the way you want, from anywhere and make the changes that improve your bottom line!



Footfall Count

Door entrance

Aisle entrance and exits

Department intersections

  • Measure footfall counts anywhere

  • Unlimited Entrances, sensors, and locations

  • Remotely Manage all sensor settings

  • Traffic Conversion metrics

  • Scheduled Reports

  • Unlimited Dashboard Configurations

  • Compare Hour, weekday, date, and venue

  • Heatmaps dashboard

  • Key Performance Indicator dashboard

  • POS Transaction Integration

  • Staffing schedule Integration

  • Unlimited API Access

  • Marketing event tracker


Zone Engagement

One or more zones

Track Proximity and Dwell Time

Traffic converting to Engagement

  • Zone Analytics

  • Define Dwell Time threshold

  • Enable Impression and Engagement zones

  • Engagement Performance Score Metric

Pro Plus

Real-Time Triggers

Trigger Alerts

Local Rules Engine

Trigger Digital Signage CMS

  • Real-time Occupancy

  • Occupancy HTML Widget

  • Local message broker and rules engine

  • MQTT Broker for real-time data & triggers

  • Digital Signage Content Trigger

  • Telegram Messaging Triggers

Platform and Data Security

Cloud Platform
inReality’s Analytics Platform, since its inception, has adopted a “privacy by design” approach to its development effort.  It is designed and maintained to meet both GDPR and CCPA requirements.  When a sensor type is added to the platform, it is validated to meet these standards.
Edge Device
InReality’s Edge applications are built with the latest industry-standard best practices for data protection and security, covering every element of the software and networking infrastructure.
Cloud Platform Data at rest and Encryption
InReality’s SaaS platform is built with an industry standard multi-tenant architecture. Cloud Data Storage
  • Each Customer’s information and data is partitioned into individual accounts in the InReality Data lake. All data at rest is encrypted and protected.

  • To access data associated with a specific partition of the data lake, the application must authenticate and validate the customer account information and permissions. Encryption

  • Data lake uses strong AES 256-bit encryption with a hierarchical key model rooted in a hardware security module. Keys are automatically rotated on a regular basis by the service, and data can be automatically re-encrypted (“rekeyed”) on a regular basis.

  • Database used for storing all other data is encrypted using AES256-CBC (or 256-bit Advanced Encryption Standard in Cipher Block Chaining mode) Data Retention (Deletion/Destruction)

  • Data is retained anonymously in the cloud for at least 1 year.

Why inReality’s Engagement Tracker?


There is no simpler, more cost effective, sensor that provides this depth of insight in the market today


The only solution on the market that does not rely on cameras or cell phone tracking 



Built on industry leading cloud platform providing a secure and manageable way to access your data

inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.