inReality Analytics Platform

The inReality analytics platform combines IoT sensors, edge computing devices, and a cloud based platform to collect and correlate data from practically any data source. It provides retailers and brands the ability to measure shopper engagement and personalize their experience at the location that matters most – the shelf edge.

User Interface​

Make the Magic Happen!​

Access and manipulate the metrics you want, the way you want, from anywhere and make the changes that improve your bottom line!


Breakdown by hour


Access from anywhere


Scheduled delivery


Full Access to data via API

Platform Features


Footfall Count

Door entrance

Aisle entrance and exits

Department intersections


Zone Engagement

One or more zones

Track Proximity and Dwell Time

Traffic converting to Engagement

Pro Plus

Real-Time Triggers

Trigger Alerts

Local Rules Engine

Trigger Digital Signage CMS

Data Security

Cloud Platform

inReality’s Analytics Platform, since its inception, has adopted a “privacy by design” approach to its development effort. It is designed and maintained to meet both GDPR and CCPA requirements. When a sensor type is added to the platform, it is validated to meet these standards.

Edge Device

InReality’s Edge applications are built with the latest industry-standard best practices for data protection and security, covering every element of the software and networking infrastructure.

Cloud Platform Data at
rest and Encryption

InReality’s SaaS platform is built with an industry standard multi-tenant architecture. Cloud Data Storage
  • Each Customer’s information and data is partitioned into individual accounts in the InReality Data lake. All data at rest is encrypted and protected.
  • To access data associated with a specific partition of the data lake, the application must authenticate and validate the customer account information and permissions. Encryption
  • Data lake uses strong AES 256-bit encryption with a hierarchical key model rooted in a hardware security module. Keys are automatically rotated on a regular basis by the service, and data can be automatically re-encrypted (“rekeyed”) on a regular basis.
  • Database used for storing all other data is encrypted using AES256-CBC (or 256-bit Advanced Encryption Standard in Cipher Block Chaining mode) Data
  • Retention (Deletion/Destruction)
  • Data is retained anonymously in the cloud for at least 1 year.

Why inReality’s Engagement Tracker?


Our industry-leading technology supplies the crucial insights for understanding and optimizing in-store product engagement. Our sensors and software are easy to install and everything syncs seamlessly within our secure cloud platform.


inReality retail technology does not rely on any technology associated with consumer privacy risk – like cameras or phone data. By using our radar-based products, your patrons’ privacy is always protected and any associated legal risk is removed.


As opposed to the stereoscopic cameras our competitors use, inReality products are 100% radar-based. Because our materials cost less to produce (yet are equally effective), we are able to pass along those cost savings to our retail partners.

inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.