How to increase your kiosk performance by understanding engagement

Who

Operator or Installer of Kiosk Networks

What

Measure and report a kiosk’s ability to engage and convert passerby traffic

Why

Enables kiosk network operators to evaluate different kiosk positions in a space, the impact of static signage, different kiosk designs and attract loop content, as well as the overall success of the deployment of a kiosk solution

How

Place a sensor attached to the base of the kiosk or on a wall near the kiosk, leveraging access to the existing internet and power required by the kiosk.

Top 6 ways to optimize kiosk performance

Understand Performance & Conversion Rate

When combined with the Kiosk’s call to action, score how well a kiosk DESIGN or LOCATION is converting traffic.

Measure Self-Service Initiatives

Measure the impact of efforts in pushing customers to self-service channels in the effort to shift service-related visits away from sales associates involvement.

Staffing Optimization

Inform decisions around staffing levels for store associates and greeters, by time-of-day and day-of-week.

Marketing Effectiveness

Measure the impact of efforts in pushing customers to self-service channels in the effort to shift service-related visits away from sales associates involvement.

Time to add another kiosk

Monitor queue length and dwell time to identify when it is time to add another station.

Identify when it is time for refresh

Ongoing monitoring of the Performance Score lets you identify when it is time for a graphic or content update.

Why inReality’s Engagement Tracker?

Simplicity

There is no simpler, more cost effective, sensor that provides this depth of insight in the market today

Privacy

The only solution on the market that does not rely on cameras or cell phone tracking 

 

Security

Built on industry leading cloud platform providing a secure and manageable way to access your data


inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.