How store designers use analytics to optimize overall performance
Application Overview
Who
A large Retailer
What
Collect accurate passerby and entrance traffic while exposing specific fixture engagement level
Why
The collected data drives data driven decision making on product display layouts, the testing of new products, and optimizing movement between departments. It also allows the store manager to make both proactive and predictive decisions on staffing needs.
How
Placing a sensor at the entrance to understand footfall by time of day and day of week allows the retailer to optimize their staffing levels. With sensors at department intersection points, it exposes cross departmental traffic. In addition, sensors installed on key fixtures provide the percentage of passerby footfall that is engaged (engagement percentage) and their typical dwell time.
Why inReality’s Engagement Tracker?
Simplicity
There is no simpler, more cost effective, sensor that provides this depth of insight in the market today
Privacy
Security
Built on industry leading cloud platform providing a secure and manageable way to access your data
