How brands use analytics to understand brand awareness

Application Overview

Who

Grocery Retailer

What

Provide the brands present on their store shelves with brand specific data and insights on an ongoing basis

Why

Allows both established and new brands to understand how well they are performing at driving and engaging traffic, as well as growing their brand awareness beyond just raw sales figures.

How

Using non-camera based, privacy centric sensors which provide full coverage of shopper activity in the aisle, the retailer shares with the brands the passerby traffic, the percentage that engaged, and their dwell time for their specific section of the aisle.  This is done using automated weekly email reports.  With an understanding of the impact of their marketing initiatives on brand recognition, the Brand is able to understand the impact of their marketing efforts and adjust accordingly.

Why inReality’s Engagement Tracker?

Simplicity

There is no simpler, more cost effective, sensor that provides this depth of insight in the market today

Privacy

The only solution on the market that does not rely on cameras or cell phone tracking 

 

Security

Built on industry leading cloud platform providing a secure and manageable way to access your data


inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.