Why Door Counters
are important for
improving store ROI
Retailers of all sizes.
Measure traffic through one or more entrances to compute traffic conversion rate, staffing efficiency, and marketing effectiveness.
Provides core metric for retailers to compare location performance, adjust staff levels, compare marketing initiatives, and determine overall store conversion rate.
Top 4 Reasons for counting door traffic
Understand Store Conversion Rate
by measuring actual foot traffic and comparing to register transaction counts
Assess Marketing Effectiveness
of all internal and external promotions and ad campaigns to help form future design, timing, and execution decisions
Improve Staffing Levels
by using actual footfall counts to inform decisions around staffing levels of associates and greeters, by time-of-day and day-of-week.
Determine Location Performance
by measuring passerby traffic and comparing to other locations, informing future store placement decisions.
Why inReality’s Engagement Tracker?
There is no simpler, more cost effective, sensor that provides this depth of insight in the market today
Built on industry leading cloud platform providing a secure and manageable way to access your data