Why Door Counters
are important for
improving store ROI


Retailers of all sizes. 


Measure traffic through one or more entrances to compute traffic conversion rate, staffing efficiency, and marketing effectiveness.


Provides core metric for retailers to compare location performance,  adjust staff levels, compare marketing initiatives, and determine overall store conversion rate. 


Mount the sensor above or near any number of doorways and connect to a local wifi network. Import POS data and Staffing Schedules to the platform.

Top 4 Reasons for counting door traffic

Understand Store Conversion Rate

by measuring actual foot traffic and comparing to register transaction counts

Assess Marketing Effectiveness

of all internal and external promotions and ad campaigns to help form future design, timing, and execution decisions

Improve Staffing Levels

by using actual footfall counts to inform decisions around staffing levels of associates and greeters, by time-of-day and day-of-week.

Determine Location Performance

by measuring passerby traffic and comparing to other locations, informing future store placement decisions.

Why inReality’s Engagement Tracker?


There is no simpler, more cost effective, sensor that provides this depth of insight in the market today


The only solution on the market that does not rely on cameras or cell phone tracking 


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Built on industry leading cloud platform providing a secure and manageable way to access your data

inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.