Category: Uncategorized

May 22, 2020 by Firoz M 0 Comments

LDT joins The Design, Culture & Experience Show to discuss reopening strategies.

Our CSO LDT has  teamed up to write an article around the balance of technology and design for physical spaces post covid. The article is in the June edition of SCN Magazine (to be released next week), and the team decided to gather to chat about what they learned by coming together to form their ‘from the trenches’, cross-pollinated POV. Tune in here! https://coffeetalk.libsyn.com/episode-019-reopening-strategies

May 20, 2020 by Firoz M 0 Comments

InReality Unveils Safe Space Solutions

InReality announced on Thursday a new suite of Safe Space Solutions powered by their integration and analytics platform

Date: May 12, 2020
Source Articles: Chain Drug Review (https://www.chaindrugreview.com/inreality-unveils-smart-safe-space-solutions/)

ATLANTA — InReality announced on Thursday a new suite of Safe Space Solutions powered by their integration and analytics platform. The Thermal Mirror, an enterprise-focused turnkey fever scanning solution, displays almost immediate temperature results, either anonymously for visitors or via facial recognition for employees. The Occupancy Monitor automates in-venue traffic counts in real-time sensed via mobile devices and/or camera-based technology options.

What sets these products apart from other options is the integration of the InReality software platform. InReality has transformed off-the-shelf post-COVID technologies into “smart” solutions for managing in-venue health concerns, but with enterprise level features that make sense for business management.

“We’ve spent almost a decade focused on evolving and supporting our venue analytics platform,” said Ron Levac, InReality co-founder and CEO. “It solves how to correlate disparate IoT sensors and external data points into simple metrics and KPIs, then uses the information for predictive and responsive purposes. When COVID-19 hit, we looked around and found no readily-available solutions with features necessary for Enterprise-wide deployment and management, nor did they appear flexible to support yet unknown Legal, IT and HR requirements. We saw the potential of our platform to turn on these kinds of advanced features, and more. We’re engineers and inventors at heart, and the need was obvious. So, we got to work.”

For each of the Safe Space products InReality offers, businesses can easily customize and configure metrics and KPI reports. The system allows for flexibility and customization to support CX, process compliance and reporting needs. Data management can be planned to meet IT and legal requirements, and installation points can be remotely managed and updated–all from one simple platform. This is in contrast to most of the standalone quick fix solutions in the market today.

“We’re a tech company, but this challenge starts with human psychology,” said Laura Davis-Taylor, chief strategy officer, InReality. “The fact is that we don’t have all the facts. Early indicators are clear that we may be entering a new norm, and at the heart of the matter is trust. People want to feel that companies are anticipating their concerns. When perception is reality–as is the case now–putting measures like these in place now is really important. With our platform, they will have the flexibility to manage the human side of these new safety monitors, but also the (likely changing) business process, operational and legal requirements.”

An additional use case currently in the works for the Safe Space suite of solutions is the InReality Pandemic Resiliency Temperature Monitoring Initiative. By aggregating all of the temperature results anonymously, from retail locations, restaurants, and places of work, InReality will providesummary snapshots of trends via real time API’s to government and health officials to track and flag flare ups and anomalies as they occur. The data will include the number of tests (by day) and the results distribution. Provided at no charge to both site owners and approved officials, it will leverage the InReality platform capabilities to learn what a normal pattern is, then highlightanomalies, serving as an extra layer of insight to identify ‘hot spots’ for taking immediate, proactive action.

“Every day, we’re seeing more emerging solutions that are helping to solve the post COVID realities businesses now face,” said co-founder and CTO Shylesh Karuvath. “When our platform gets behind them, they’re ready for business and immediately deployable. However, having been in the trenches with the Thermal Mirror early, we’ve seen further ‘Safe Space’ use cases emerge. Our development team is working hard on more products to add to our arsenal—stay tuned for new announcements.”

InReality Safe Space Solutions are sold, deployed and supported in the United States exclusively through Creative Realities, with additional global channel partners also under development. More information can be found at http://safespace.inreality.com or www.cri.com. States Creative Realities CEO Rick Mills, “We’re very pleased to put our digital signage know-how to use to offer our clients a platform that will make a substantial difference in their return to on-site operation. This solution will play in indispensable role in helping companies take care of their most valuable assets: their employees, guests, and customers.”

May 15, 2020 by Firoz M 0 Comments

The Partnering Group and InReality Launch Retail Analytics Solution

Industry leaders link simple retail store metrics & sensor technologies to your business goals. Read about it here

May 12, 2020 by Firoz M 0 Comments

Creative Realities Unveils Contactless, AI-Enabled Temperature Detection Solution

We are delighted to be part of the solving the “getting back to business” challenge with our US partner, Creative Realities and the power of our InReality platform. Want to know how our Thermal Mirror stands apart from the off-the-shelf solutions? Contact CRI here! (http://www.cri.com)

https://cri.com/2020/05/12/creative-realities-unveils-contactless-ai-enabled-temperature-detection-solution/

Date: May 12, 2020
Source Articles: AV Network

The What: Creative Realities announced the launch of an AI-integrated, contactless temperature inspection station. The ThermalMirror is a turnkey, plug-and-play solution that addresses the urgent need for businesses and employers to build consumer and employee confidence as the world goes back to work as stay-at-home orders are reduced or relieved throughout the United States. It is available immediately.

The What Else: Rick Mills, Chief Executive Officer, remarked, “Due to COVID-19, every single vertical we serve is facing the challenge of how to mitigate fears of safely visiting and returning to work, irrespective of industry. Our core business is built around technologies that inspire better customer experiences, and this is the most critical barrier brands and businesses are facing today.”

“We felt an obligation to assist in addressing this concern, and we believe that the ThermalMirror is an ideal solution,” Mills continues. “We’re able to put our digital integration experience to work, to wrap the software interface with a customized experience designed for virtually every commercial use case. Moreover, we can capture analytics that help our clients meet their operational, compliance and HR requirements.”

The ThermalMirror leverages thermal technology, which captures infrared radiation from objects and creates an electronic image and results based on temperature differences. Thermal cameras have been used before, but have been cost prohibitive to significantly scale up their use. By integrating the technology with an AI-enabled software platform powered by our partners, InReality, important functionality like response customization, analytics, networking and synchronizing of ThermalMirrors, anomaly alerts and compliance logs for legal audit trails become available, making them more practical for large-scale use.

“CRI and InReality are technology companies, but this challenge starts with human psychology. The fact is, we don’t have all the facts. When perception is reality, this is one thing we can do now. It’s important that we’re sensitive-we don’t know how people and employees will respond to each new circumstance that comes about as a result of COVID-19,” comments Laura Davis-Taylor, InReality Chief Strategy Officer. “We see our responsibility as creating the most effective interaction design possible while working to meet compliance requirements. The partnership with CRI allows us to design, develop and deliver a rapid solution at the speed and scale the marketplace requires at this very vulnerable time in our lives.”

The Bottom Line: What makes the ThermalMirror a safe space solution is the artificial intelligence and full analytics capabilities behind it. Combined with the ability for to data integrate with other cloud-based systems, as well as networking, this becomes an enterprise level solution that elevates its position in the marketplace.

April 28, 2020 by Firoz M 0 Comments

More Digital Signage Solutions Companies Coming Up With Tech For Pandemic Measures

More digital signage companies are betting technology investments in the next few months will be built around pandemic measures, and marketing products that see are solutions to mostly new problems. CRI, in particular, has worked with inReality to build off the base sensing capabilities by adding AI and analytics. It’s a smart move and small solutions companies are in a better position to get things into the market than giant access control companies that would tend to need a bazillion Zoom meetings before they were ready to sell and ship something.

https://www.sixteen-nine.net/2020/04/28/more-digital-signage-solutions-companies-coming-up-with-tech-for-pandemic-measures/ 

March 23, 2020 by Firoz M 0 Comments

BlueFox Announces Data Partnership with InReality’s Venue Analytics Platform

Industry leaders come together to respond to the need for easier “wide-angle views” of venue analytics and KPI’s.

March 23, 2020-BlueFox announces their partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform. InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology.

Guillaume de La Tour, Founder and CEO at BlueFox, commented, “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”

“InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners,” said Ron Levac, InReality’s CEO. “Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”

“We’re in such an interesting time for both DOOH and retail,” adds InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”

About BlueFox

BlueFox is revolutionizing traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. BlueFox serves retail, hospitality, and advertising industries, helping boost sales, optimize security, and increase customer loyalty. Bluefox’s patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards. Learn more about BlueFox’s customer counting and onsite messaging solutions at bluefox.io. Follow Bluefox at twitter.com/bluefoxio and facebook.com/bluefoxio.

About InReality

Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.

InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their “phygital” touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

https://bluefox.io/bluefox-announces-data-partnership-with-inreality-venue-analytics-platform 

Contacts

For BlueFox:

Bart Golub,media@bluefox.io

For InReality:

Laura Davis-Taylor, LDT@inreality.com

March 15, 2020 by Firoz M 0 Comments

The Partnering Group and InReality Announce Strategic Partnership

The Partnering Group and InReality, partnered since 2019, have launched a new retail analytics solution that helps retailers and brands improve the customer experience and increase revenue. Based on InReality’s re-engineered analytics platform, the partner companies now solve one of the most pressing issues for retailers today—harnessing multiple sensor technologies and data streams into one simple view of the most important KPIs.

“It’s never been more important to responsibly test, learn and optimize our in-store merchandising and new innovations, but it’s simply been too hard.” said Frank Grossi, TPG’s CEO. “In the end, retailers are in the business to sell stuff. But as customer expectations change and CX becomes more critical, we have to be agile and ensure that everything we do can be optimized for both experience and revenue. As programmatic becomes more prominent, this becomes even more important. It’s time that stores lean in on the same metrics other marketing channels use so that they can fill in the blind spots on omnichannel efforts. InReality’s platform is making it easy to do all of this.”

InReality, with nine years of experience focused on in-venue analytics, has continued to tune and tweak their SaaS-based platform to meet the industry’s demands. This new version was born out of a need expressed by many of their partner’s end users.

“For many years, we were more focused on computer vision and using it as a tool for understanding and reacting to our shoppers in real-time,” says InReality’s CEO Ron Levac. “Eventually, we saw the need to move away from the technology conversation and focus on the store’s business—not from a business intelligence lens, but one that generates only the metrics that matter most in a single, simple, affordable platform. Retailers are drowning in data and don’t have the time or resources to vet out
multiple sensors, integrate data streams and find ways to optimize their programs. Our platform, able to work with any sensor or data, solves this for them.”

The two firms will work together to help retailers and brands create engaging, revenue-generating in-store experiences that past muster with the C-suite. The partnership builds upon InReality’s Platform, extending TPG’s marketing, category leadership and activation solutions with anonymous,
in-store consumer intelligence gathered from any sensor or data. The data, served up within “KPI Cards” can be customized, utilized for predictive purposes or used to test dynamic messages and/or sensory triggers.

“The future of retail is happening now—we’re predicting it by inventing it,” says InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor. “With systems like InReality’s, we’re democratizing the data we need to optimize everything we do in our stores, quickly move on and prove
out initiatives and finally validate our stores as the potent media vehicle that they are.”

About InReality
Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimize the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market.

InReality’s SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement and influencing technologies into one simple platform that produces only the KPIs needed most, then enabling predictive or personalized responses. With it,venues can both prove and improve their ‘phygital’ touchpoints across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

About The Partnering Group
The Partnering Group (TPG) is a global strategy and general management consulting firm. Its mission is to accelerate the growth of leading retailers, distributors and consumer products companies worldwide. For more than 25 years, TPG has identified and addressed its clients’ greatest challenges and opportunities to drive shareholder value.