We are on a Mission

to make our innovative, privacy-centric technology accessible to all retailers at any budget

 

to drive down the cost of tracking footfall and shopper engagement

 

to help retailers optimize product strategies and defend marketing spend without sacrificing your analytics ammunition

Ron Levac (CEO) and Shylesh Karuvath (CTO) spreading the word at a trade show
Our amazing inReality team sharing a meal together​
Our Story

For nearly the last 25 years, inReality has worked closely with brands and retailers to improve their in-store experiences through technology.

 

Initially, we were a traditional marketing agency for retail clients. Our primary job was to support their new product launches and campaigns, but after a while, we noticed our customers kept asking the same types of questions:

How do we know if the design is engaging our shoppers?

Which design do you think will work best?

Where in the store should we place it?

So, true to the data scientists we are, we listened to what the data was telling us – and in 2017 acquired a technology company that specialized in answering those questions.

Our first venture into retail analytics was with computer vision – using either in-store security cameras or dedicated fixture cameras. But with concerns around consumer privacy quickly mounting, we decided to extend our retail analytics platform to include a

new radar-based technology

This radar technology provided the same traffic and engagement core metrics, but without cameras or cell phone tracking. With this one technology upgrade, we eliminated both the risk of bad publicity from disgruntled shoppers and consumer privacy-related legal issues.

At the core, we are a team of people who love finding

technology-driven ways to improve businesses at scale.

We are Engineers. Early Adopters. Technologists. And, of course, Data Nerds.

Our purpose is to make sure every single one of our customers can find their proof in the pudding –

the numbers to back up the actions they should take and the adjustments they should make to their retail experience.

inReality's Global Partner Locations

With offices across North America, Europe and APAC, we have been creating innovative,platform-powered solutions to help enterprises thrive for nearly 25 years.

Atlanta

Atlanta

Norway

NORWAY

Dubai

Dubai

Singapore

SINGAPORE

Our team is a purposeful mash-up of

software engineers, technologists, innovators and subject matter experts
in venue analytics, CX, retail and DOOH. Inventors and pioneers at heart,
our core focus is how to simply harness IoT and data
to make businesses more valuable to people, and people more valuable to businesses.
Simply, and at scale.

Meet the Team

Ron Levac

Chief Executive Officer

Expert in retail digital signage with extensive experience successfully launching new technologies across a mix of US, APAC and EMEA markets. Held several C-Level roles within startups, corporate manufacturing and software companies.

Ryan Cahoy​

Chief Revenue Officer

Well-known digital signage expert. He has worked closely with sales, marketing and creative design, spanning across hardware and software, and involved working across many verticals such as banking, education, hospitality and retail.

Shylesh Karuvath

Chief Technology Officer

Serial entrepreneur, innovator, and digital signage industry catalyst, always looking for ways to improve performance and measurement tools. Successfully founded and launched several highly awarded companies across APAC, EMEA and the US.

Tim Maycher

Business Development

20+ year retail industry veteran working at the intersection  of best practices in retail merchandising, sales expertise, and leading-edge retail technology. 

Iftekar Mohiuddin

Manager - QA

7+ years of experience of developing and implementing software and methodologies, as well as creating and executing test plans and test cases. 

Ian Garcia

ACCOUNTING MANAGER

4+ years helping start-ups with cashflow management and financial models.

Jacky Chan

Development Manager

10+ years as a Software Engineer. Developed large scale web applications and mobile applications.

Jason Au

Software Architect & Team Lead

10+ years as a Backend Software Engineer. Designed and developed modern web applications and micro services using MEAN stack

Zoo Leung

Data Science & Analytics

10+ years as a Fullstack Developer. Developed Data Science and Data Engineering platform.

Tony Chan

Lead - Edge Apps & IoT

8+ years of experience as a Edge and Mobile application Developer. Developed various IoT Edge and Mobile apps

 

Jeffrey Au

Sr. Engineer QA & Tech Support

5+ years of experience as a Quality Assurance  Engineer and Tech Support.

Grace Lee

Office Manager - Hong Kong

8+ years of experience working and managing the Hong Kong Development Office

Bernard Tan

SVP Technology

Seasoned technical execute with 20+ years as an Software Architect and Developer of SaaS platforms and IoT solutions.

Lin Ke

Lead - AI & Deep Learning

10+ years of experience as a Embedded Developer. Developed various Deep learning CV and AI applications and Edge computing application

Mary Cheung

Fullstack Developer

3+ years of experience as a Backend and Frontend developer. Developed various web applications using MEAN stack.

Why inReality’s Engagement Tracker?

Simplicity

Our industry-leading technology supplies the crucial insights for understanding and optimizing in-store product engagement. Our sensors and software are easy to install and everything syncs seamlessly within our secure cloud platform.

Security

inReality retail technology does not rely on any technology associated with consumer privacy risk – like cameras or phone data. By using our radar-based products, your patrons’ privacy is always protected and any associated legal risk is removed.

Savings

As opposed to the stereoscopic cameras our competitors use, inReality products are 100% radar-based. Because our materials cost less to produce (yet are equally effective), we are able to pass along those cost savings to our retail partners.


inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.