About

Like any good story, it all started in a basement. Back in 1995. As online startups started laying the foundation for a new era of commerce. Our vision? Give retail shopping a makeover while constantly pioneering new, better realities for our clients and their consumers. So what happened?

Fast-Forward 21+ Years…

We partnered with
some AMAZING brands.

Customer Stories

We won
some awards.

But, we continued to
push the envelope.

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Our Team Today

Over the years we stayed true to our vision to constantly pioneer new, better realities for our clients and their consumers. But, how can you improve an experience, optimize ROI or even select the best solution without constant consumer insight or some way to measure performance? That’s when our solutions started getting smarter… literally!

The company today is a merger of three companies: InReality, ADVIA and Cenique that came together under the InReality brand in Q17 to make this shared vision smarter—driven by our powerful, proprietary in-venue platform. And, those handsome faces below make up the leadership team that drive this new reality!

 
 
 
 

Dan Bailey
Principal

Chris Ryall
Principal

John DeCaprio
CEO

Ron LeVac
SVP

Shylesh Karuvth
SVP

Lisa Cramer
VP

Florian Vollmer
VP

Michelle Murcia
VP

But enough about us…

How Can
We Help You?