Sleep Experience Center

Concerned that its products were getting lost in the retail shuffle and that shoppers weren’t viewing and purchasing these products as part of a complete sleep system, Tempur-Pedic reached out to InReality to regain some control of how shoppers were interacting with their products in-store. After conducting some research to understand what shoppers were doing in-store and why, InReality designed and developed the Sleep Experience Center (SEC)—an environment where shoppers could experience Tempur-Pedic products as a sleep system in a private and relaxed setting. Tempur-Pedic was thrilled with the new solution and has been partnering with InReality for its retail solutions and tradeshow showrooms ever since.