Retail Store Design
Keeping it local was the goal as our team embarked on a 10-store refresh for Parklane Mattresses—a 90-year old direct-to-consumer mattress company, founded in Portland, Oregon. Inspired by Parklane’s commitment to sustainability and staying local and homemade, the team worked to create a store environment that better reflected a brand personality built on Oregonian values. Our solution featured custom graphics from walls to foot protectors to strengthen the brand identity and the use of reclaimed wood to focus the mattresses. Overall, Parklane was very impressed with the new design.