LP® Building Products

Lowe's Merchandising Optimization

When sales of its moulding line began falling below expectations in Lowe’s, LP Building Products reached out to InReality for a cost-effective solution. With some quick path to purchase research, our team discovered that shoppers were struggling with how to use the moulding, select the right moulding and envision the moulding in their homes. Using this insight, we developed and rolled-out an entirely new way to shop the category across 1,700+ Lowe’s locations. The new solution focused on simplifying product selection and showcasing creative uses of the moulding for home improvement. As a result, LP saw sales growth well-over forecasts, moved from category laggard to category leader and has since become extremely popular in the ‘do-it-yourselfers’ market.