New InReality White Paper Provides Holistic Guidance on Safe Space Strategy

The 6 Ps of Safe Space Strategy” is the latest resource in InReality’s Learning Center to help resellers and their clients navigate the Safe Space landscape.

Atlanta, GA, October 29, 2020 – InReality, LLC, a leading venue analytics software solution company, has launched a white paper to support strategic planning when creating a Safe Space ecosystem of prevention. “The 6 Ps of Safe Space Strategy” takes a holistic view and includes guidance on factors relating to people, process, place, pixels, proof and profit.

Adding To a Robust Safe Space Resource

The white paper is the latest resource in InReality’s recently launched Learning Center. The online article repository fills a knowledge gap and shares learnings that help businesses make informed decisions in a rapidly changing environment. Based on first-hand observations and industry conversations, the Learning Center was created to help educate resellers and limit their risks so that they may do the same for their clients.

“We created this white paper to help businesses create an ecosystem of prevention,” says Laura Davis-Taylor, InReality’s Chief Strategy Officer. “This starts with thinking about how to protect people and businesses, both physically and fiscally. There is a lot of gray area between what a business should do and what they are mandated to do. It’s crucial to take a wide-angle view in order to identify and shore up any areas of potential risk.”

What Are the 6 Ps of Safe Space Strategy?

Taking a holistic view of Safe Space strategy means considering the following factors:

  • People — Customers and employees alike must feel safe within a business.
  • Process — Businesses must account for government mandates along with internal HR and legal policies.
  • Place / Physical — Consider customer experience, comfort level and communication when implementing physical Safe Space procedures.
  • Pixels — New and emerging technology tools can help automate Safe Space processes and manage data.
  • Proof — Public perception and proof of corporate compliance are equally important.
  • Profit — Automating Safe Space processes, tracking the cost of lost business and avoiding lawsuits tie directly into a business’s bottom line.

A Joint Industry Effort

“This white paper and the Learning Center itself is a labor of love,” says Davis-Taylor. “The industry is a very tight knit community and the only way we will solve these new issues is by sharing knowledge. It’s our job to enable the industry by sharing what we’re seeing and learning, and hopefully give others a springboard for their strategic planning.”

InReality has been in the trenches of this new territory with key ecosystem partners, many of whom share their thoughts within the white paper. Industry partners in this pursuit for insight include Legrand | AV, BrightSign and Elo. The industry is encouraged to link to the Learning Center and sign up for updates. Reach out to Laura Davis-Taylor at ldt@inreality.com to suggest topics for consideration as Learning Center content is updated regularly. 

Access the white paper at https://info.inreality.com/the-6ps-whitepaper, and visit InReality’s Learning Center at https://info.inreality.com/the-6ps-whitepaper.

About InReality

InReality is a venue analytics platform that transforms any tracking, measurement and influencing technology into the metrics that matter most. They do it by harnessing data from IoT sensors and other measurement and influencing technologies into one simple platform that produces only the most critical KPIs, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces safer and more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend. To learn more or discuss how InReality’s platform can optimize your Safe Space Solutions, go to www.inreality.com or email us at sales@inreality.com.

Why “Show Me the Demo” Is Your Most Crucial Safe Space Request

A stop light with all three lights turned on...do you stop, slow down or proceed?

Health Screening technologies have entered the market like a fast-moving locomotive, and the options are now prolific. Like any emerging category experiencing high demand, the race is on to achieve a prime position. With that comes the age-old moral dillemma of ‘chicken or the egg’ regarding product features promised, and those still in the development roadmap—and which ones to actively sell when pitching.

Any seasoned product person will tell you that this is normal, as investing time and resources into development is risky until the features are proven to be a strong draw. Many will say that promises made before prime time are part of the validation process, and the risks can be managed. The challenge with this theory as it pertains to the safe space category is that this isn’t a ‘normal’ risk.

People’s health is on the line, the products we’re selling are meant to protect business risks now and the investment decisions are intimidating for buyers—for good reason. All businesses are grappling with what they have a duty to do, and if these kinds of investments are even necessary. It’s critical for them to be able to trust in the products and services being served up to them so that they can choose wisely and mitigate their risk.

Resellers, integrators, distributors and everyone in between are all dealing with this. When a product is put in front of them, they are putting their own reputation on the line to recommend it to the customers that trust them. They need to count on the product pitch in front of them, but when there’s gobs of revenue and a short window of opportunity on the table, some self-justified sales ‘embellishment’ is going to creep in.

Why “Show me the Demo” Will Be Your Saving Grace

Nothing says “show me the money” more than a live demo. So when Joe Schmo is delivering a riveting narrative on a new solution via presentation deck or video, simply say, “Looks great, Joe. Let’s get into your live demo now … take me through a test drive.” If he gulps or back pedals, pause and start asking pointed questions.

Look, it’s normal for people to put the feature cart in front of the horse, but it’s important to share which capabilities are on the road ahead versus the ones available now—and the true timeline for making things real. We’ve already seen countless companies selling products before they’re ready for fulfillment, so that’s not the issue. The issue is transparency and a partner or end user buying into something that ends up being vaporware, in which case the seller is left holding the bag. That hurts our industry, it hurts business customers and it hurts the people that they trust to keep them safe in their care.

Do the right thing and demand a demo—lives may very well depend on it.

InReality’s Learning Center is committed to sharing important guidance to help the industry navigate the complexities of the ever-evolving Safe Space landscape. The information shared is informed by experience working with many constituents and stakeholders. If you have a topic you would like addressed, please submit it to Laura Davis-Taylor at ldt@inreality.com for consideration.

September 16, 2020 by Ryan Cahoy 0 Comments

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InReality Hires Digital Signage Leader Ryan Cahoy as Chief Revenue Officer

ATLANTA, GA, August 10, 2020 

InReality, LLC, a leading venue analytics software solution company, is pleased to announce the addition of Ryan Cahoy, long-time Digital Signage veteran, to their executive team as Chief Revenue Officer.

 

InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s for businesses and retailers. In April, the company became one of the first companies in the AV industry to dedicate themselves towards helping companies address the complexities and challenges of managing occupancy risks related to COVID-19.

Knowing that the sensors necessary for ‘safe space’ screening and management would need to be enterprise-enabled, they quickly stepped up to the plate and re-engineered their platform to support the need. Creative Realities (NASDAQ: CREX, CREXW) launched the first InReality-powered sensor with the Thermal Mirror temperature inspection bundle, a move that set InReality on a new growth path via global resellers, ecosystem partners and the enterprise-enabling of other screening sensors.

 

Cahoy, a well-known industry veteran, literally cut his teeth on AV. He joined Daktronics at just 19 years old, and the experience set his life’s course. After five years with the company, he joined Rise Vision and spent almost two decades growing the company, eventually becoming their Managing Director. Both roles involved working closely with sales, marketing and creative design, spanned across hardware and software, and involved working across many verticals such as financial services, casinos, schools, retail and sports bars[MOU1] . This experience, along with industry leadership posts such as his current post as Executive Board Member of the Digital Signage Federation, made him the ideal pick for InReality’s next chapter of growth.

 

“I have always described myself as someone that helps people use technology to create spaces that make customers stop and say “wow”,” shares Cahoy. “I’ve known the InReality leadership team for decades and, like them, never thought I’d one day use my skills and product to help businesses literally stay in business. I’ve been with the company a mere handful of weeks, and we’ve already accomplished monumental things. It’s exciting to play a role in this momentum.”

 

InReality’s executive team was initially cautious about jumping into this new category. Fueled by almost a decade of iterations of their software platform–all stemming from in-the-trenches, unforeseen business requirements–they were uniquely suited to anticipate the operational complexities these new ‘safe space’ sensor solutions would be facing. Wide-ranging workflows and data policies would need to be supported and iterated, alerts would be necessary to deal with anomalies and unexpected situations and the dashboards, reports and compliance audits would need to be simple, streamlined and managed across multiple sensors and locations. It was something few platforms could support, but InReality’s was ideally suited for it.

 

Ron Levac, InReality CEO, expands. “We’ve known Ryan as both a respected industry leader and friend. Getting into this Safe Space world was a bet early on, but we felt strongly about our ability to help address the challenges enterprise businesses would face. We were right, and the resulting growth required a unique talent to help steer us forward. We collectively considered the top pick for this critical role, and Ryan was the person we all chose. We’re over the moon to have him, and the value that he brings to every internal and partner conversation is already apparent.”

 

“We have a very tight-knit industry, and I’ve had the pleasure of knowing and working with many incredible people and companies,” Cahoy continued. “The opportunity to bring the power of this incredible software platform to support such an important purpose is thrilling. We’ve had to move faster than we thought possible, and our early pilots have informed our product in ways that will save both sensor manufacturers and end users monumental headaches and investment risk. I look forward to expanding our network of partners with the many companies in my inner circle, while also expanding it with new ones.”

 

To learn more or discuss how InReality’s platform can optimize your Safe Space Solutions, go to www.inreality.com or email us at sales@inreality.com.

 

 

About InReality

InReality is a venue analytics platform that transforms most any tracking, measurement and influencing technology into the metrics that matter most. They do it by harnessing data from IoT sensors and other measurement and influencing technologies into one simple platform that produces only the most critical KPIs, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces safer and more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

 

 

 

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