New inReality White Paper: Paving the Path to Smart Retail Media

New inReality White Paper: Paving the Path to Smart Retail Media
 

Embracing the store as a valid media channel is finally coming of age, and our industry is at a crossroads–build it on the principles of the past or pivot to position it for maximum value, profit and cross-channel value. 

The religious debate at hand is if the model to follow is that of mass reach and frequency or personalization valued by both the people it reaches and the advertisers seeking to connect with them. Given that many of retail media’s apertures are digital, it would seem plausible to model after other established digital marketing tools such as online and mobile marketing. The challenge is that many in-store marketing vehicles first appeared in print. Therefore, they have too often been categorized as ‘print in motion’ versus the extremely powerful digital engagement tools that they are. 

As multiple industry change agents have appeared, both technologically and culturally, the time is now to recast how we view in-store digital media and the role in which it can play for all involved in the retail ecosystem when it becomes ‘smart’. 

The physical store is now as connected to technology and big data as it is to connected life. As more enabling platforms emerge, we expect stores to become “smart,” attuned to the people, activities and transactions at every single location and engagement point. When it does, the data it uses, harnesses, and generates can now live within the larger data cloud and auto-optimize content across all channels — including the store — in real time. Like Doppler radar for every-moment experience design, digital messaging can then be responsive at all touchpoints, constantly serving, analyzing and re-assimilating for maximum effect.

 

We are in the early stages of this smart store reality, and thanks to the outcome of the pandemic, those that were already on this path are moving towards it at a confident clip. The ones that weren’t? They have some catching up to do. Luckily, there are some great people and platforms out there to help, but it starts by embracing the concept of smart retail media­.

 

In simple terms, smart retail media is AI-empowered in-store digital content. It brings the same kind of ‘responsive’ messages we’ve come to know and love with websites and social platforms into the store. To make it real, however, the CMS, playlist, statistical models and algorithms need to operate in sync, fueled by a real-time AI-enabled engine.

 

When you think about it, what we’re really talking about is in-store IoT–and it’s coming fast. By the end of 2022, for the first time in history, there will be more IoT gadgets online than there are traditional devices like laptops, smartphones, PCs, and landline phones. A perfect storm of adoption drivers is behind this tidal wave–all explored in this white paper–the most important being the reality of data at churning at every in-store digital endpoint. When there is data at scale, we can watch results in real time, then test new things to see what happens. This is what we optimization is, and it’s a standard with online media.  

 

What we do to measure digital marketing efforts in the “virtual” online store is a perfect model for what we must do in the physical store. Smart Retail Media brings forth the promise of real-time content tied to real-time results measurement, just like we have with websites, and the model is a vast departure from from the mass “reach and frequency’ TV advertising model some in-store networks are banking on.

This white paper explores this topic and hopefully sparks further thoughts around this very exciting topic, especially as the ‘store as media’ opportunity continues to proliferate. The views are based on my experience, history and irrefutable lessons learned from working both inside major retail stores and global ad agencies with brands, shoppers and technology service providers.

 

Ladorian Announces Strategic Partnership with inReality to Offer Intelligent, Personalized, Data-Driven Content at POS for the US Market

Ladorian Announces Strategic Partnership with inReality to Offer Intelligent, Personalized, Data-Driven Content at POS for the US Market

Leading the ‘in-store data revolution’ in six countries, Ladorian launches in the United States to offer a Smart Responsive CMS with Recommendation Engine that generates personalized, AI-driven communications at the Point of Sale

MADRID/MIAMI, APRIL 8, 2021 – Ladorian, a software solution specializing in personalized data-driven messages in physical spaces, has announced a strategic partnership with inReality, a venue analytics software platform.

Ladorian uses connected data points and data intelligence to create a smart communication channel with users at the points of sale, delivering personalized messages that offer the best products to meet their needs. The messaging generated integrates (and reacts to) external factors like weather, demographics and events with internal ones such as inventory, sales, mobile ERPs, profiles and shopper patterns to serve up the ideal message for the viewer, location and in-store ‘moment’. The impact, proven already in six countries with marquis global brands, has resulted in a sales increase of up to an average +30% of featured products.

inReality, a seasoned venue analytics software platform, fuels smart store solutions with simplified, reliable behavioral data built for scale. With over a decade of global experience, it utilizes camera vision to harness traffic, dwell, impressions and engagement at specific points of interest, as well as age, gender and mood. Its AI algorithms then correlate the data into one simple platform for reporting, exporting, predicting or enabling dynamic content, an ideal fit for Ladorian’s responsive, optimized messaging capabilities.

“Retail stores have not yet been able to offer the same real-time targeted content that has become de facto with online platforms. We help our customers bridge the gap by reinventing shopper data at the POS so that they can serve up the same intelligent digital communications in their stores,” shares Rafael Cifuentes, CEO of Ladorian’s US affiliate, Digital Signage Revolution, a Florida corporation, dba as Ladorian USA. “The fact is in-store sales still accounted for a large percentage of retail sales, and shoppers want a consistent level of relevance and personalization across all channels. We enable this, and by doing so we help customers achieve similar conversion rates to those that ecomm has come to rely on as a result of data-driven messaging.”

inReality’s CEO, Ron Levac, weighs in: “This strategic partnership is perfectly suited for our data analytics platform. We’ve always been bullish about bringing the type of data enablement used online into physical venues, and we’ve spent years simplifying the cost and complexity of gathering it from store sensors at scale. The latent opportunity has always been to use it for dynamic, personalized content versus analyzing it after the fact with manual optimization strategies. We’re delighted to partner with Ladorian, as they can truly realize the potential of online personalized messaging in stores—and they’ve already proved it on the global stage with some of the world’s most notable marketers.”

Ladorian iDS CMS SMART DATA, goes a step beyond with its ability to integrate all in-store communication channels from one platform—monitors, shelf screens, kiosks, cameras, music, digital price tags, apps and even the store’s CRM. In addition to ensuring message customization at each touchpoint, it offers the ability to turn screens into smart digital sales assistants and, when tied with inReality, trigger sensory cues such as light and audio. This creates both easier operational oversight of all in-store digital apertures, but also a more holistic view of the integrated impact and higher results. It also creates the ability to generate measurement patterns that establish PRIME TIME algorithms for each product, helping customers maximize the value of their store media when used as an advertising revenue stream from brand partners. Advertisers can also access anonymized reports on audience, visitor attributes and verified traffic and behavioral responses, data easily exported via API for programmatic and internal BI platforms.

“While inReality seeks to report data, Ladorian puts it to work,” says Ladorian’s CEO and Founder Alejandro Gutiérrez-Bolívar. “Ladorian was born to reinvent the use of data at the point of sale, becoming the technological ally of those companies which share our vision that leadership in the new era of retail needs intelligent digital communication in their establishments.

Now more than ever, it has become evident that the world is not 100% online, nor is it 100% offline. We want to help our customers achieve the same success that data use has given e-commerce. We want to offer shoppers a new, rewarding personalized experience by harnessing the technological revolution in physical space communications, taking advantage of the fact that the great majority of the sales volume is still produced in brick-and-mortar stores to revolutionize communication in physical spaces.”

“Ultimately, what we are offering is a proprietary solution for one of the longstanding retail aspirations of right message, right person, right place and right moment. Post-COVID, as retailers have to do more with fewer resources and shoppers are coming into stores more digitally-expectant than ever, there’s never been a better time to bring the promise of smart, responsive content to the brick and mortar.”

Please visit www.ladorian.com for more information.

About Ladorian

Ladorian is a Software as a Service (SaaS) start-up that was established in 2016 with the aim of creating a new experience for physical customers through intelligence and data. Its software Ladorian iDS adapts the messages it displays on different physical supports to suit different businesses and customers, identifying the right moments to highlight a specific product or service. Ladorian provides a comprehensive solution to customers, as it takes care of the installation and maintenance of devices at points of sale. Ladorian content department run as an advertising agency, specialized in digital signage content concepts, development, and design. This customized content for each physical space not only takes into account the type of business it has been created for, but also the type of public they are targeted at, peak hours and the average time consumers spend in spaces, adapting duration to achieve optimal impact.

In 2018, Ladorian was named an Endeavor Company. It currently has offices in France, Spain, Italy, Colombia and the USA ,and will soon open offices in Mexico, Germany and the UK. It aims to be present in more than 12 countries by 2022.

About inReality

inReality is a seasoned venue analytics software platform that fuels smart in-venue solutions with simplified, reliable behavioral data built for scale. With over a decade of global experience, it utilizes sensor-based data to harness traffic, dwell, impressions and engagement at specific points of interest, as well as age, gender and mood. It’s AI algorithms then correlate the data into one simple platform for reporting, exporting, predicting or producing dynamic content, an ideal fit for any IoT-enabled smart solution built to solve brick and mortar business and customer challenges.

Contact Information:

Inigo Punzano
Business Development Manager
Ladorian USA
Ipunzano@ladorian.com
Ryan Cahoy
Chief Revenue Officer
inReality
ryan.cahoy@inreality.com

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SYNNEX Legrand | AV teams with BrightSign and InReality to offer new Safe Space Solutions

Eden Prairie, MN – October 28, 2020 – Legrand | AV announces today a partnership with BrightSign and InReality to develop a portfolio of new Safe Space Solutions to help enterprise customers safely operate their businesses in the face of new COVID-19 health regulations. By pairing the latest temperature-screening and occupancy-monitoring technology with Chief‘s newly developed tablet series mounts, businesses will have access to a wide range of all-in-one solutions built on the industry’s most robust, enterprise-ready Safe Space platform.

“The power of InReality’s Safe Space platform is its flexibility to build solutions around a host of hardware configurations to suit each customer’s specific use case,” said Ryan Cahoy, Chief Revenue Officer at InReality. “With Legrand | AV and BrightSign now part of our Safe Space offering, our customers will have access to some of the most rugged and robust hardware components available to build a range of Safe Space Solutions capable of addressing the many challenges brought on by the COVID-19 pandemic.”

The Safe Space Solutions offer a wide range of functionality centered on the InReality platform that streamlines the process of collecting and managing important compliance data. From temperature screening to occupancy monitoring, whether at a single location or thousands of locations, InReality’s advanced software platform and suite of connected solutions automate safe access and bring peace of mind to any business.

The platform is powered by the industry’s most reliable and robust media players from BrightSign. Legrand | AV offers a full portfolio of tabletop and floor-standing infrastructure solutions from Chief, paired with InReality’s software suite on a BrightSign platform. Complete your Safe Space Solution by adding Chief‘s Q&A tablet accessory and/or Brother printer accessory, and you have everything you need to bring peace of mind to your employees and visitors.

To learn more Legrand | AV’s Tablet Stand Series from Chief, visit here.

Discuss your project with Legrand |AV’s dedicated Digital Signage Team here.

Visit here to learn more about the team’s complete portfolio of Safe Space Solutions.

For more information about BrightSign’s complete portfolio of digital signage products, visit here.

New InReality White Paper Provides Holistic Guidance on Safe Space Strategy

The 6 Ps of Safe Space Strategy” is the latest resource in InReality’s Learning Center to help resellers and their clients navigate the Safe Space landscape.

Atlanta, GA, October 29, 2020 – InReality, LLC, a leading venue analytics software solution company, has launched a white paper to support strategic planning when creating a Safe Space ecosystem of prevention. “The 6 Ps of Safe Space Strategy” takes a holistic view and includes guidance on factors relating to people, process, place, pixels, proof and profit.

Adding To a Robust Safe Space Resource

The white paper is the latest resource in InReality’s recently launched Learning Center. The online article repository fills a knowledge gap and shares learnings that help businesses make informed decisions in a rapidly changing environment. Based on first-hand observations and industry conversations, the Learning Center was created to help educate resellers and limit their risks so that they may do the same for their clients.

“We created this white paper to help businesses create an ecosystem of prevention,” says Laura Davis-Taylor, InReality’s Chief Strategy Officer. “This starts with thinking about how to protect people and businesses, both physically and fiscally. There is a lot of gray area between what a business should do and what they are mandated to do. It’s crucial to take a wide-angle view in order to identify and shore up any areas of potential risk.”

What Are the 6 Ps of Safe Space Strategy?

Taking a holistic view of Safe Space strategy means considering the following factors:

  • People — Customers and employees alike must feel safe within a business.
  • Process — Businesses must account for government mandates along with internal HR and legal policies.
  • Place / Physical — Consider customer experience, comfort level and communication when implementing physical Safe Space procedures.
  • Pixels — New and emerging technology tools can help automate Safe Space processes and manage data.
  • Proof — Public perception and proof of corporate compliance are equally important.
  • Profit — Automating Safe Space processes, tracking the cost of lost business and avoiding lawsuits tie directly into a business’s bottom line.

A Joint Industry Effort

“This white paper and the Learning Center itself is a labor of love,” says Davis-Taylor. “The industry is a very tight knit community and the only way we will solve these new issues is by sharing knowledge. It’s our job to enable the industry by sharing what we’re seeing and learning, and hopefully give others a springboard for their strategic planning.”

InReality has been in the trenches of this new territory with key ecosystem partners, many of whom share their thoughts within the white paper. Industry partners in this pursuit for insight include Legrand | AV, BrightSign and Elo. The industry is encouraged to link to the Learning Center and sign up for updates. Reach out to Laura Davis-Taylor at ldt@inreality.com to suggest topics for consideration as Learning Center content is updated regularly. 

Access the white paper at https://info.inreality.com/the-6ps-whitepaper, and visit InReality’s Learning Center at https://info.inreality.com/the-6ps-whitepaper.

About InReality

InReality is a venue analytics platform that transforms any tracking, measurement and influencing technology into the metrics that matter most. They do it by harnessing data from IoT sensors and other measurement and influencing technologies into one simple platform that produces only the most critical KPIs, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces safer and more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend. To learn more or discuss how InReality’s platform can optimize your Safe Space Solutions, go to www.inreality.com or email us at sales@inreality.com.

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