Safe Spaces: Does a vaccine mean businesses are off the hook?

If you think a vaccine means businesses are free and clear, think again. Avoiding legal risk is still on their shoulders.

SAFE DATA Act: One Step Closer to a National Privacy Law

The first sweeping federal approach towards national data privacy, SAFE DATA, is looming. Learn more about how it affects all US states, industries and, potentially, your business.

What is a Safe Space, and Why Do Businesses Need One?

Many businesses wonder if they need to invest in safe space protocols. Are they a fad or a new cultural expectation? Learn here.

5 Data Retention Best Practices for Safe Spaces

Companies are scrambling to safely reopen, and data collection best practices are necessary. Here are the 5 key recommendations to adhere to.

Are You Unknowingly Breaking “The Blacklist” for Facial Recognition Software?

If you are doing temperature screening and using facial recognition, you may have unwittingly fallen into a trap. Learn about facial database blacklists.

Gateway Use Cases for Safe Space Investments—Future Proofing the Talk Track

Many buyers are concerned that safe space screening solutions will be a throwaway post-COVID. Cut concerns off at the pass with this 3-point talk track.

September 17, 2020 by Adam Whaley 0 Comments

HIPAA and Data Privacy for Employee Safe Entry

Does screening employees for health symptoms fall under HIPAA? Learn the answer as well as what other data do’s and dont’s here.

Duty of Care

When it comes to covering your company’s risk with safe entry protocols, there’s what you should do and what you could do. Learn what matters most here.

August 11, 2020 by IR Tech 0 Comments

Will COVID-19 Give Facial Recognition a Second Look?

Aug 10, 2020

Tom Ryan

 

Retail has found new purpose in facial recognition during the coronavirus crisis for its potential to support contact-free payments, temperature checks, mask-detection and surveillance.

Pasadena last week reportedly became the first U.S. city to introduce a facial recognition payment network with 25 retailers signing on. Shoppers can order and pay without having to use a credit card and gain quick access to their loyalty accounts. They can opt-in or out of the technology.

Biometric recognition enables retailers to give workers quick temperature checks in order to reduce COVID-19 risks.

Stores can also take shoppers’ temperatures  and numerous articles have explored the advantages such automated technologies would have over holding a temperature gun to someone’s forehead prior to entry.

The Wall Street Journal recently reported that the New York Mets and the Los Angeles Football Club are testing biometric screening for contactless entry into their stadiums as well as to measure a fan’s temperature and determine whether they’re wearing a mask.

Using facial recognition technology to track the spread of the coronavirus is reportedly fairly common in South Korea, Singapore and China, although contact tracing would face significant privacy hurdles in the U.S.

Last week, Macy’s was hit by a class-action lawsuit in Illinois for allegedly violating state laws in using facial recognition software to identify shoppers from security camera footage. The plaintiff in the complaint charged that Macy’s profited off stolen data and could “stalk or track” customers, violating their privacy.

The technology has largely been used at retail to reduce shoplifting, especially tracking repeat offenders. Advances in artificial intelligence and machine learning are enabling retailers to experiment in other areas.

study from ECR Retail Loss Group based on a survey of 22 large retailers in the U.S. and Europe undertaken just prior to COVID-19 found respondents highly interested in facial recognition’s crime-prevention potential but concerned over brand reputation risks and costs.

ECR’s study said facial recognition is “currently at the ‘frontier’ of public acceptability” while also noting the roll out of CCTV in in the early 1990s and RFID in the early 2000s both initially faced pushback but have become “simply just another part of the ‘modern’ world.”

error: Content is protected !!