Store of the Future

What types of experiences delight your shoppers and increase loyalty and ROI?
How can store of the future testing be done “out in the wild”, in real-time, without the high-cost and inherent bias of shopper labs or surveys?
Why aren’t shoppers buying—are you identifying issues with merchandising or assortment before it affects revenue?

Test & Create Your Store of the Future

Online shopping has created a precedent for smarter, faster, more convenient experiences. It’s therefore no longer enough to build stores that offer a vast collection of products arranged in a high-traffic area. But, which experience is best and how do you determine the optimum store of the future format? You’ll be able to:

  • Develop and test new concepts in real-time through store-in-store and pop-up models to provide shoppers with the experiences they want
  • Bring a constantly rotating selection of brands and experiences in a scalable and manageable way to match ever-evolving shopper interests
  • Identify your shopper personas and use custom rules to score key purchasing indicators of high value shoppers based on age/gender, engagement, dwell time, and more
  • Instantly identify opportunities to increase revenue per square foot based on layout, traffic flows, messaging, and merchandising

Instantly Tailor the Experience to Specific Shopper Personas

Shoppers are entering stores later in their buying journey—with more information and options at their fingertips than ever before. Generic one-size-fits-all messaging won’t be enough to move them or inspire them to visit the store again. You’ll be able to:

  • Instantly provide relevant product information and recommendations about products while in-store shoppers are engaged
  • Tailor your messages based on shopper persona, product interaction, proximity, gender/age, dwell time, and more
  • Alert associates with real-time insights on a shopper’s browsing along with relevant product information to better tailor the experience

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