Today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them. The 2018 Reality of Retail reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.

A Few Highlights:Cover image for the reality of retail

  • 72% of shoppers feel being able to move effortlessly from one channel to the next is important or very important.
  • 87% of shoppers are more likely to shop at stores with tailored offers and promotions.
  • 95% of shoppers still want a human connection in-store.

Yes, I Want This Report!