Today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them. The 2018 Reality of Retail reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.
A Few Highlights:
- 72% of shoppers feel being able to move effortlessly from one channel to the next is important or very important.
- 87% of shoppers are more likely to shop at stores with tailored offers and promotions.
- 95% of shoppers still want a human connection in-store.