They’re constantly evolving, accustomed to online personalization and well aware of their options. Study reveals how brick-and-mortar retail can keep up with today’s shoppers.
A Few Highlights:
- 78% of shoppers switch stores after a 2-3 bad shopping experiences
- Shoppers are entering stores with higher purchase intent; 81% already at a mid to late buying stage
- 68% of shoppers believe in-store technology improves their shopping experience
- Only 28% want to see stores widely using augmented reality or virtual reality to enable the in-store shopping experience in the next 3 years