They’re constantly evolving, accustomed to online personalization and well aware of their options. Study reveals how brick-and-mortar retail can keep up with today’s shoppers.

A Few Highlights:

  • 78% of shoppers switch stores after a 2-3 bad shopping experiences
  • Shoppers are entering stores with higher purchase intent; 81% already at a mid to late buying stage
  • 68% of shoppers believe in-store technology improves their shopping experience
  • Only 28% want to see stores widely using augmented reality or virtual reality to enable the in-store shopping experience in the next 3 years

Yes, I Want This Report!