Measuring Fixture Engagement

  • Privacy friendly people counting solution (no camera or cell phone tracking).
  • Measure and report traffic, engagement and dwell time in aisle or on an end cap.
  • Can be easily added to most existing fixtures and is configured with a mobile app in minutes!

From $389.00

InReality is uniquely positioned, along with its channel partners, to respond to large-scale projects.

Please contact us for a quote.

30 day Money Back Guarantee, Free shipping in USA.

Top 10 Reasons you should use store analytics

Remove the guesswork from making strategic business decisions
1. Determine actual foot traffic
into an area to help determine appropriate investment level for the space
2. Perform A-B testing
on designs, position, product mix and signage content
3. Move up or delay content refresh
based on a change in engagement levels
4. Measure the impact and rate marketing effectiveness
of all internal and external promotions and ad campaigns to help form future design, timing, and execution decisions
5. Include measurement of external area traffic
and compare to other locations to inform future store placement decisions.


Identify opportunities and areas for improvement
1. Consider making changes to the product mix or promotional pricing
If signage is driving engagement to the area, but your not seeing the conversion
2. Select the right placement for the display
Identify the areas with the most traffic and engagement
3. Identify the products which are getting engagement
Traffic and dwell, but not actually selling because the size/options/price is not right, then make changes.
4. Research best practices.
Compare overall and specific area performance across individual stores, identify best practices to implement across network.
5. Use actual footfall counts
to inform decisions around staffing levels for store associates and greeters, by time-of-day and day-of-week.

Standard Plan
No subscription costs


  • Mobile App managed
  • Includes 30 Data Credits, unlocking first 30 days of data
  • Name, Claim and Manage any number of devices
  • Configure three metrics – Traffic, Impressions, Engagement by proximity and dwell time thresholds
  • Cloud based API triggers for 3rd party applications
    • New presence in Traffic, Impressions, and Engagement zones
    • Typically used to trigger new content on digital signage
  • Relocate anytime
  • Define and view daily Performance Score, with 14 day history
    • Based on 6 metrics:  Count of Traffic, Impressions, Engagement; Engagement Dwell Time; Abandonment rate; Engagement Ratio
  • Reset 7-day Baseline Period anytime
  • Purchase API access to metrics using Data on Demand portal, as needed



Pro Plan
Annual Subscription


  • Adds full cloud account access
    • Remotely manage all sensor settings
    • Dashboard with actual traffic, impressions, engagement and dwell counts
  • API access to all data
  • Ability to create new formulas for metrics, multiple Performance Score profiles
  • Unlimited days of history



Pro Plus Plan 
Annual Subscription


  • Adds a local message broker and rules engine
  • CMS applications can subscribe to rules or real-time feed to trigger content



Dashboard and KPI Cards available for PC, Tablets, and Mobile devices, data segmented







APIs and BI Tool Integration





All data and computed metrics are available via API and can be retrieved by most Business Intelligence Tools.

Visit for more details.


Includes Radar Sensor
Power Adapter 120-240VAC, 300ma (use when a USB 3.0 port is not available)
3M Command strip for attaching sensor to kiosk
Data Access via inReality Analytics Platform; Dashboard + APIs
Mounting Options 3M Command strip for attaching sensor to kiosk (included)
Overhead mounting kit with wall bracket (option)


Connectivity Networking
802.11 b/g/n WiFi
Power Input Voltage
120-240V AC

Device Voltage:

USB connection

Power Consumption

3W average
10W peak
Physical Weight
3.9 oz


3.6 in


0.6 in
Environmental Operating Temperature
32F to 100F

Max Humidity

Sensor Technology
mmWave MIMO RF Sensor

Frequency Bands

Antenna Type
Linear Polarized


Object Detection
Algorithms designed to detect human shapes only.

Field of View
140 degrees Azimuth
70 degrees Elevation

Sensor Coverage
up to 15 feet forward
up to 8 feet on sides

Note: coverage may vary based on surrounding fixtures

What you’ll need


Along with power within 5′ of sensor position, this is what you will need:








Mounting the sensor


The sensor can be mounted ON, ABOVE, or NEAR the fixture, device, or area to be monitored.  It must be mounted at a height of 3ft to 10ft from the floor to the center of the device.  Check out our Mounting Tips doc for best practice insight.









Install the inReality Mobile App


The inReality Mobile App is available for both Android and iPhone devices and is used to claim, name, and configure the sensor:









Claim, Name, and Configure


Follow the instructions in the App to get your sensor online and collecting data.











After configuring, you can validate the defined area by using the App’s Live Preview function











You are now collecting important metrics!


Check out our Video Installation Guide for more details



Brands and retailers that have benefited

from our platform

Please contact us through

Online Quote Form

Fastest Custom Quote

Fill out our secure quote form with what you’d like to order – type, size, quantity, location, and desired turn time. We’ll get back to you promptly.

Quote Via Phone

Most Detailed Quote

Please call to discuss your requirements with one of our skilled Customer Service Representatives.

Email RFQ

Traditional Request for Quote

Please attach any files, information, and questions you may have to an email and send it to your inReality Salesperson or Customer Service Representative. Include your requirements, quantities, and turn time desired.

inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.

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