Atlanta Customer Experience Strategy and Design Firm Info Retail Wins International Retail Systems Award
Info Retail, in Partnership with Tempur-Pedic, is Honored Alongside Companies Like BrightHouse, Tesco, and Toshiba in Multinational Competition for Retail Experience Integration
ATLANTA (Nov. 5, 2012) – Atlanta-based customer experience integration leader, Info Retail, announces today their momentous win of the International Retail Systems Awards at the Lancaster London Hotel.
The Retail Systems Awards are an international competition among the world’s top retailers and marketers. Info Retail won for Best Use of In-store Marketing Technology in retail with the Tempur-Pedic Sleep Experience Center, a system that integrates biometric feedback and customer comfort levels to deliver a customized, technologically integrated customer experience for mattress shoppers.
“The Sleep Experience project showcases the intersection of customer reality with technology,” commented Info Retail CEO Ron Bushman, who leads the group of 30+ industrial and graphic designers and retail strategists behind Info Retail’s work for companies such as The Home Depot and LP Building Products. “Winning the award validates how the application of our three practice areas—strategy, design, and solution management—can create best-of-breed customer experience success for major brands.”
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InReality is a customer experience strategy and design firm. For more than 18 years, InReality has helped its clients understand and improve how customers experience their brand by identifying and shrinking the reality gaps that exist between their brand’s promises and their customer’s actual experiences and expectations. Through a unique combination of strategy, design, execution and analytics services, InReality empowers its clients with measurable and meaningful results and builds stronger, more enduring relationships between brands and their customers.
InReality has worked with leading brands such as Tempur-Pedic, Simmons, The Home Depot, LP Building Products, Bridgestone Tire, Danze and many others to improve how customers experience their brands in retail. The company has appeared on the Inc. 5000 twice, most recently in 2013. For more information, please see www.inreality.com.