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InReality Sponsors Blink Event

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Supports Cincinnati’s Efforts to Highlight Innovation and Creativity

CINCINNATI (Oct 12, 2017) – InReality, a solution-as-a-service company that helps brands and retailers drive consumer conversion and optimize in-store investments, today announced its sponsorship of Blink Cincinnati, an event that features large-scale architectural projection mapping, light-based sculptures, murals and interactive art from local and international artists. The inaugural event runs this Thursday through Sunday beginning at sundown each night. BLINK spans 20-city blocks in downtown Cincinnati from the banks of the Ohio River to Findlay Market.

“InRealty is proud to support Blink and the creativity and forward thinking that this great city celebrates,” said John DeCaprio, CEO of InReality. “Our business is focused on creating interactive and engaging in-store experiences, so we truly appreciate the city’s commitment of embracing technology, art and innovation.”

InReality is sponsoring HueTUBE Flow at Fountain Square, just blocks from its office. The exhibit was created by Montreal Design Firms, Generique Design and En Temps Et Lieu. HueTUBE aims to translate sound into an exciting visual experience. By simply tapping its surface, visitors will generate acoustic vibrations which create a spectacle of light covering the full spectrum of colors. In conjunction with the Blink event, InReality will feature a light display on its historic, Beaux Arts building, designed in 1903 for the German National Bank.

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About InReality

InReality is a software and services company that helps brands and retailers drive conversion and optimize in-venue investments. Companies leverage our platform to maximize the consumer journey across the store, category, display or merchandise. Through real-time analytics and responsive technology combined with insight, design and delivery services, we ensure success by optimizing return on marketing spend for clients like The Home Depot, Tempur-Sealy and more.

Headquartered in Cincinnati with domestic offices in Atlanta and internationally in Hong Kong, InReality is concentrated on the retail market with customers in global beverage, home improvement, furniture & bedding, electronics, health & beauty, and QSR.

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