InReality Honored on 2015 Inc. 5000 List for 3rd Year
Inc. Magazine Names InReality on 34th Annual List of America’s Fastest-Growing Private Companies — the Inc. 5000
ATLANTA, Aug. 12, 2015. Today InReality, which helps brands and retailers increase customer engagement by uncovering insights and dynamically marketing to consumers in retail, was named by Inc. Magazine as one of the 5,000 fastest-growing private companies in America on the 2015 Inc. 5000 list.
This recognition by Inc., makes the third year that InReality has made the list, and provides a testament to the team’s proven capabilities, valuable services and the satisfaction of its growing number of clients as InReality enters its 20th year of business this year.
“We are thrilled to be recognized by Inc. Magazine for InReality’s growth over the last three years,” said Gary Lee, CEO and President of InReality. “We’re still in the early stages of a retail revolution in which every retailer or brand risks disruption from digital upstarts and online pure-plays. It’s exciting working with brands and retailers to really rethink what it means to maximize the in-store investment and appeal to consumers in today’s complex retail environment. As we enter our 20th year, we expect InReality’s success to only accelerate with our planned launch of a new suite of digital and analog services this year that will help brands inside brick-and-mortar retail finally bring many of the advantages of online marketing into the store.”
The 2015 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 18 to September 22) is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 490%. The Inc. 5000’s aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at: www.inc.com/inc5000/list/2015.
“The story of this year’s Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top,” says Inc. President and Editor-In-Chief Eric Schurenberg. “You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don’t achieve that kind of success by accident.”
Inc. 5000 Methodology
The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have been founded and generating revenue by March 31, 2011. They had to be U.S.-based, privately held, for profit, and independent–not subsidiaries or divisions of other companies–as of December 31, 2014. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2011 is $100,000; the minimum for 2014 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at: www.inc.com/5000.
InReality helps brands and retailers increase customer engagement by uncovering insights and dynamically market to consumers in the store. Through a combination of retail analytics, consumer insights, experience-based design, fulfillment and 20 years of future-forward retail work, InReality helps clients maximize influence along the path to purchase. Having worked with clients like The Coca-Cola Company, The Home Depot, Philips and Tempur-Sealy, InReality is uniquely positioned to help brands and retailers acquire and retain customer’s in the reality of today’s complex retail environment.