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InReality Defines Experience Integration

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Info Retail Changes Name To InReality, Deepening Focus On Multi-Touchpoint Customer Engagement

ATLANTA (Jan. 21, 2013) – Atlanta-based customer experience strategy and design firm, Info Retail, is pleased to announce a name change to InReality. This change is part of a larger effort emphasizing the firm’s commitment to multi-channel experience integration. The 17-year-old firm grew 25% last year. It works with leading brands in a variety industries such as LP Building Products, Tempur-pedic, Home Depot, and Danze.

“Our new name, InReality, reflects our firm’s unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution – what we call experience integration”

The company attributes its recent growth and name change to exploring the “sweet spot” of what retailers and brands must deliver today: relevant and meaningful experiences for their customers.

“Our new name, InReality, reflects our firm’s unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution – what we call experience integration,” says Ron Bushman, President and Founder. The incredible complexity found in the shopping journey today, driven by the rise of smart phones and other technologies, requires businesses to have a more intense focus than ever before in managing customer relationships. We believe that delivering meaningful, relevant customer experiences is imperative to sustained business success.

“We have shifted our focus away from merely delivering brand information at retail to designing for holistic, seamless experiences that lead to brand loyalty. Everyday, we come to work to focus on the best way for people and brands to engage and connect in meaningful ways. Our clients depend on us to help them see things in new ways. It’s very rewarding work,” says Florian Vollmer, Principal and Sr. Vice President of Design.

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About InReality

InReality is a customer experience strategy and design firm. For more than 18 years, InReality has helped its clients understand and improve how customers experience their brand by identifying and shrinking the reality gaps that exist between their brand’s promises and their customer’s actual experiences and expectations. Through a unique combination of strategy, design, execution and analytics services, InReality empowers its clients with measurable and meaningful results and builds stronger, more enduring relationships between brands and their customers.

InReality has worked with leading brands such as Tempur-Pedic, Simmons, The Home Depot, LP Building Products, Bridgestone Tire, Danze and many others to improve how customers experience their brands in retail. The company has appeared on the Inc. 5000 twice, most recently in 2013. For more information, please see www.inreality.com.

Media Contacts

Kristin Harripaul Martin Humphrey
InReality Write2Market, Inc.
770-953-1400 678-325-8390
kristin.harripaul@inreality.com martin@write2market.com

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