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InReality Announces Customer Experience Design Partnership with Leading Faucet Brand, Danze

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InReality Looks to Help Client Create Dynamic New Shopping Experiences

ATLANTA (Mar. 6, 2013) – Today InReality announced a new partnership with Danze to help reinvent the shopping and product selection experience in the decorative plumbing category.

InReality, an Atlanta-based customer experience activation company, and Danze, Inc., a leader in the plumbing products industry, are partnering in an effort to break through the traditional display and product presentation methods that exist in the decorative plumbing industry.

“InReality has come to be a respected source for customer experience strategy, design and project deployment for both retailers and brands selling through retail and trade professional environments,” said Florian Vollmer, Senior VP of Design and Principal. “The focus in working with Danze is to change how customers interact with kitchen and bath products and design for an experience that is interactive and personalized to fit their unique expectations.”

Danze Inc. is a young and lively company with an extensive collection of premium faucets, fixtures, showerheads and accessories, available in a range of durable finishes. They continue to delight and excite on all levels of design, function, quality and experience as a brand that is playful, progressive and interesting.

“We are excited about our partnership with InReality, a company that really understands the customer experience in the home products world,” said Michael Werner, President and CEO of Danze. “We want to reinvent the showroom experience and create a more dynamic buying experience. We realize that technology is changing how people buy and shop, and Danze wants to be a leader in this change and create experiences that engage and delight customers. InReality understands the strategic design and management of customer experiences and knows how to tie digital technologies and customer insights together to the benefit of the customer and the brand.”

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About InReality

InReality is a customer experience strategy and design firm. For more than 18 years, InReality has helped its clients understand and improve how customers experience their brand by identifying and shrinking the reality gaps that exist between their brand’s promises and their customer’s actual experiences and expectations. Through a unique combination of strategy, design, execution and analytics services, InReality empowers its clients with measurable and meaningful results and builds stronger, more enduring relationships between brands and their customers.

InReality has worked with leading brands such as Tempur-Pedic, Simmons, The Home Depot, LP Building Products, Bridgestone Tire, Danze and many others to improve how customers experience their brands in retail. The company has appeared on the Inc. 5000 twice, most recently in 2013. For more information, please see

Media Contacts

Kristin Harripaul
770-953-1400 x35

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