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InReality Wins Top Award for Best Retail Innovation Product

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In-Venue Analytics Software Wins Amid Explosive Hong Kong Technology Market

CINCINNATI (Oct 5, 2017) – InReality, a software and services company that helps brands and retailers drive consumer conversion and optimize in-venue investments, announced today its real-time analytics technology won the Gold Award for Best Retail Innovation Product by the Retail Technology Industry Association (RTIA) in Hong Kong. InReality was honored last week at the award presentation ceremony at ClubONE in Hong Kong Science Park. The RTIA is a non-profit organization that promotes awareness and adoption of the latest technologies across the retail industry. The award program recognizes outstanding enterprises who are committed to drive business innovation and adoption across mobile, omni-channel, cloud computing, and big data technologies to achieve excellence across retail.

“We are excited to be honored with this prestigious award,” said Shylesh Karuvath, SVP at InReality. “With our analytics technology, customers are able to gather intelligent, in-venue consumer behavior insights and create personalized interactions with brands. Our retail customers are able to validate their marketing spend and ROI, optimize product decisions, enhance packaging, displays, categories and store layouts.”

InReality’s software platform gives companies the ability to learn about, engage and respond to their in-venue consumers, all in real-time. The platform’s two key components, real-time analytics and responsive technology, deliver in-venue consumer insights and allow for increased consumer engagement through personalized content delivery across any connected device.

InReality’s real-time analytics provides detailed metrics around consumer traffic, demographics and engagement and anonymously maps each consumer’s entire journey. It aggregates data from a number of different sensors, Wifi, and BLE into a single on-demand, cloud-based dashboard that provides reporting with advanced segmentation and comparative analysis features. The analytics component can be added to virtually anything in-venue, including POP displays or fixtures, shelves, checkout queues, print or digital signage and more. The technology works by assigning each consumer a unique, anonymized facial ID, which can distinguish between repeat and new visitors and map their journey across the environment.

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About InReality

InReality is a software and services company that helps brands and retailers drive conversion and optimize in-venue investments. Companies leverage our platform to maximize the consumer journey across the store, category, display or merchandise. Through real-time analytics and responsive technology combined with insight, design and delivery services, we ensure success by optimizing return on marketing spend for clients like The Home Depot, Tempur-Sealy and more.

Headquartered in Cincinnati with domestic offices in Atlanta and internationally in Hong Kong, InReality is concentrated on the retail market with customers in global beverage, home improvement, furniture & bedding, electronics, health & beauty, and QSR.

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