InReality Platform

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Real-World Analytics

Capture shopper personas with demographics and behavior scoring, just like online

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Correlated Data and Insights

Identify opportunities through correlated data and behaviors to generate greater ROI

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Create Tailored Experiences

Dynamically tailor the shopper experience through sight, sound, touch, or even scent

Retail In-Store Analytics Go Beyond People Counters

From the moment shoppers enter the store to the moment they check out, there is a blindspot. By bringing the concept of online cookies in-store, retailers and brands instantly capture rich, shopper metrics and demographics, including:

  • Audience (# of shoppers that pass by)
  • Awareness (# of shoppers that stop)
  • Engagement
  • Dwell Time
  • Heatmapping
  • Attention Time
  • Product Interaction
  • Gender Counts
  • Age Bracket Counts
  • Mood

Actionable Insights Through Correlated Data and Behavior

The last thing you need is more data you can’t use. Get the real-time insight you need to uncover specific revenue-generating opportunities like:

  • What messages or promotions attract a Baby Boomer versus a Millennial to purchase?
  • Do loyal shoppers have different behaviors than non-loyalty card holders?
  • What pre-purchase behaviors do target shoppers exhibit?
  • How can category or store footprints be reduced, while growing revenue?
  • Is it the location or the product assortment that’s affecting category sales per square foot?
  • Of total traffic, how many targeted personas are visiting a specific area of interest?
  • Per category or brand, what is the interest level of shoppers and what products are they considering?
  • What’s the optimal level of promotions needed across varying shopper personas?
  • How is store associate availability and interactions affecting purchasing?

Tailor the In-Store Experience to Each Shopper Persona

InReality’s exclusive technology allows you to establish a set of automated rules based on shopper demographics and behaviors to deliver a tailored experience. Custom content is triggered by a single input or a combination of factors, including:

  • Proximity
  • Product Interaction
  • Gender
  • Age Group (Baby Boomers, Millennials, Gen-X, etc.)
  • Individuals or Groups (Family, Couple, Single Person, etc.)
  • Awareness or Attention to a Specific Area of Interest
  • Dwell Time
  • Mood

Alert Sales Associates with Real-Time Shopper Insights

Give shoppers the knowledgeable, helpful store associates they want.  Arm store staff with detailed product information and real-time insights on the shopper’s behavior and journey before they engage—so your staff can best react to shoppers:

  • Automatically alert staff to a particular shopper or uncovered high-traffic area in real-time
  • Provide associates with insights into a shopper’s behavior and product interests along with relevant product information
  • Identify traffic cycles across the day, week, or year to optimize workforce planning

All with Shopper Privacy in Mind

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Completely Anonymized

No video or images are ever recorded. Advanced computer vision techniques provide non-identifiable and non-visual data.

No Shopper Data Stored

All data collected is considered non-personally identifiable information and cannot be linked to a specific shopper.

No Privacy Concerns

InReality’s in-store analytics do not rely on invasive mobile tracking techniques that run off of the shopper’s personal device.

Looking for More Information?

Health and Beauty Products

Explore how brands and retailers are successful with InReality.

InReality Analytics and insights dashboard

Request a demo from an expert at InReality.

Automated in-store sales associate

Learn about trends in the brick-and-mortar world.

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