In-Store Analytics & Insights

Shopper traffic, demographics and behavior scoring, just like online
POS, loyalty, and other third-party data correlation for deeper insights
Real-time dashboards with comparative analysis and advanced segmentation filters

People Counters are No Longer Enough

From the moment shoppers enter the store to the moment they checkout, there is a blindspot. Eliminate the costly surveys and labs, and instantly capture rich shopper metrics in real-time, including:

  • Traffic/Audience
  • Pass-by Traffic (Glances)
  • Dwell Time
  • Attention Time
  • Product Interaction
  • Gender Counts
  • Age Counts
  • Mood
  • Heatmapping

Get Actionable Insights Through POS & Loyalty Data Correlation

The last thing you need is more data you can’t use. Get the real-time insight you need to uncover specific revenue-generating opportunities like:

  • What messages or promotions attract a Baby Boomer versus a Millennial to purchase?
  • Do loyal shoppers have different behaviors than non-loyalty card holders?
  • What pre-purchase behaviors do target shoppers exhibit?
  • How can category or store footprints be reduced, while growing revenue?
  • Is it the location or the product assortment that’s affecting category sales per square foot?
  • Of total traffic, how many targeted personas are visiting a specific area of interest?
  • Per category or brand, what is the interest level of shoppers and what products are they considering?
  • What’s the optimal level of promotions needed across varying shopper personas?
  • How is store associate availability and interactions affecting purchasing?

All With Shopper Privacy in Mind

Completely Anonymized

No video or images are ever recorded. Advanced computer vision techniques provide non-identifiable and non-visual data.

No Shopper Data Stored

All data collected is considered non-personally identifiable information and cannot be linked to a specific shopper.

No Privacy Concerns

InReality’s in-store analytics does not rely on invasive mobile tracking techniques that run off of the shopper’s personal device.

Getting Started is Easy

Try a 3-month pilot to see how in-store analytics can work for you, and in as little as a few weeks you’ll be up and running. Plus, thanks to over 20 years developing retail customer experiences, we’ve developed a unique methodology, focused on streamlining your path to results and delivering more than just data—get the insights and specific recommendations you need to drive your store or brand forward.

Buyer's Guide: Compare and Select the Right In-Store Analytics Solution for You
Beyond Foot Traffic: Measuring the Store of the Future
Starting a 3-Month Pilot Package

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