In-Store Analytics & Insights

Shopper traffic, demographics and behavior scoring, just like online
POS, loyalty, and other third-party data correlation for deeper insights
Real-time dashboards with comparative analysis and advanced segmentation filters

People Counters are No Longer Enough

From the moment shoppers enter the store to the moment they checkout, there is a blindspot. Eliminate the costly surveys and labs, and instantly capture rich shopper metrics in real-time, including:

  • Traffic/Audience
  • Pass-by Traffic (Glances)
  • Dwell Time
  • Attention Time
  • Product Interaction
  • Gender Counts
  • Age Counts
  • Mood
  • Heatmapping

Get Actionable Insights Through POS & Loyalty Data Correlation

The last thing you need is more data you can’t use. Get the real-time insight you need to uncover specific revenue-generating opportunities like:

  • What messages or promotions attract a Baby Boomer versus a Millennial to purchase?
  • Do loyal shoppers have different behaviors than non-loyalty card holders?
  • What pre-purchase behaviors do target shoppers exhibit?
  • How can category or store footprints be reduced, while growing revenue?
  • Is it the location or the product assortment that’s affecting category sales per square foot?
  • Of total traffic, how many targeted personas are visiting a specific area of interest?
  • Per category or brand, what is the interest level of shoppers and what products are they considering?
  • What’s the optimal level of promotions needed across varying shopper personas?
  • How is store associate availability and interactions affecting purchasing?

All With Shopper Privacy in Mind

Completely Anonymized

No video or images are ever recorded. Advanced computer vision techniques provide non-identifiable and non-visual data.

No Shopper Data Stored

All data collected is considered non-personally identifiable information and cannot be linked to a specific shopper.

No Privacy Concerns

InReality’s in-store analytics does not rely on invasive mobile tracking techniques that run off of the shopper’s personal device.

Looking for More Information?

Health and Beauty Products

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InReality Analytics and insights dashboard

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Automated in-store sales associate

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