Edge Device Subscription Packages

Audience

Understand Traffic Volume and Behavior in a Larger Area

  • Area traffic count
  • Area/zone Dwell time
  • Traffic Profile- time of day, day of week
  • Path Analysis – left, right, center

Typical Ways of Improving Performance

  • Change / Add Banner Signage (static / digital)
  • Change / Add Anchor Merchandise
  • Move Product
  • Change / Add Secondary Merchandise Display

Awareness

Determine Viewer Profile, Behavior and Volume for a Specific Area of Interest

  • Viewer Profile – Demographics (Age, Gender) and Sentiment
  • Viewer behavior – Dwell, face and traffic count, attention
  • Repeat visitor percentage (seen in the last 7 days)
  • Employee exclusion using NFC Tags
  • Customer Journey – last seen (requires multiple devices)

Typical Ways of Improving Performance

  • Change / Add Product Advertising
  • Modify Price / Promotion
  • Modify Product Packaging
  • Change / Add Banner Advertising (static / digital)

Engagement

Capture Interaction with Products and Screens

  • Product interaction (typically requires additional sensors)
  • Pick up using NFC
  • Door Opens
  • IR bar/frame
  • Touch Screen
  • Shelf interaction (reach in)

Typical Ways of Improving Performance

  • Modify Price / Promotion
  • Modify Product Packaging
  • Change / Add Incremental Content (static / digital)
  • Change / Add Interactive (AR / VR / Signage / Chat)

Responsive

Influence in Real-Time based on ANY Captured Data Point

  • Media / Audio Playback
  • Leverage a real-time rules engine and responsive technology to maximize each consumer engagement
  • Tailor shopper’s experience, including smart lighting, sound, promotions, product information and product recommendations
  • Deliver Responsive Content with Your Existing Content Management System

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