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Reality Gaps: Little Moments, Big Holes in Retail’s ROI

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Sep 22 2014, Posted by Kristin Harripaul

InReality’s Gary Lee reveals the real culprit for brick-and-mortar retail’s poor performance—“reality gaps”. Lee also shares how these gaps negatively impact ROI, and how they can be leveraged to drive growth, outpace the competition and resurrect customer loyalty.

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