People, Activation, Execution: The Layers of Service Design

SHARE: Facebooktwitterlinkedinmail
Dec 08 2014, Posted by Kristin Harripaul

In a world where marketing centers on creating meaningful and enduring brand experiences, Service Design can offer a winning formula. Fully executed Service Design projects can lead to breakthrough innovation in customer experiences. InReality’s Florian Vollmer defines the three levels of successful service design engagements: People, Activation, and Execution.

Sorry, the comment form is closed at this time.