Here’s Why RadioShack Is Suffering an Identity Crisis

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Jun 10 2014, Posted by Kristin Harripaul

InReality’s Gary Lee dissects RadioShack’s sliding sales. “While their most recent ad campaign jokingly stated RadioShack was getting rid of the 1980s, their store design, merchandising and product selection has not followed suit, leaving the consumer to wonder why they should ever shop at RadioShack versus other consumer electronics stores,” says Lee.

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