Aaron’s Seeks Brand Boost After Winter Woes

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Jun 10 2014, Posted by Kristin Harripaul

InReality’s Gary Lee pinpoints the “why” for the recent struggles with steadily declining customer foot traffic and revenues by rent-to-own giant, Aaron’s. “They have to figure out, ‘How are we unique for those customers?’, ‘How does the customer view us’ and ‘How does the customer interact with us?,” says Lee.

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