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Category: Learning Center
When it comes to safe spaces and health safety protocols, perception is reality—and it affects ROI. Use HPS like NPS to manage risk.
“The 6 Ps of Safe Space Strategy” is the latest resource in InReality’s Learning Center to help resellers and their clients navigate the Safe Space landscape.
Atlanta, GA, October 29, 2020 – InReality, LLC, a leading venue analytics software solution company, has launched a white paper to support strategic planning when creating a Safe Space ecosystem of prevention. “The 6 Ps of Safe Space Strategy” takes a holistic view and includes guidance on factors relating to people, process, place, pixels, proof and profit.
Adding To a Robust Safe Space Resource
The white paper is the latest resource in InReality’s recently launched Learning Center. The online article repository fills a knowledge gap and shares learnings that help businesses make informed decisions in a rapidly changing environment. Based on first-hand observations and industry conversations, the Learning Center was created to help educate resellers and limit their risks so that they may do the same for their clients.
“We created this white paper to help businesses create an ecosystem of prevention,” says Laura Davis-Taylor, InReality’s Chief Strategy Officer. “This starts with thinking about how to protect people and businesses, both physically and fiscally. There is a lot of gray area between what a business should do and what they are mandated to do. It’s crucial to take a wide-angle view in order to identify and shore up any areas of potential risk.”
What Are the 6 Ps of Safe Space Strategy?
Taking a holistic view of Safe Space strategy means considering the following factors:
- People — Customers and employees alike must feel safe within a business.
- Process — Businesses must account for government mandates along with internal HR and legal policies.
- Place / Physical — Consider customer experience, comfort level and communication when implementing physical Safe Space procedures.
- Pixels — New and emerging technology tools can help automate Safe Space processes and manage data.
- Proof — Public perception and proof of corporate compliance are equally important.
- Profit — Automating Safe Space processes, tracking the cost of lost business and avoiding lawsuits tie directly into a business’s bottom line.
A Joint Industry Effort
“This white paper and the Learning Center itself is a labor of love,” says Davis-Taylor. “The industry is a very tight knit community and the only way we will solve these new issues is by sharing knowledge. It’s our job to enable the industry by sharing what we’re seeing and learning, and hopefully give others a springboard for their strategic planning.”
InReality has been in the trenches of this new territory with key ecosystem partners, many of whom share their thoughts within the white paper. Industry partners in this pursuit for insight include Legrand | AV, BrightSign and Elo. The industry is encouraged to link to the Learning Center and sign up for updates. Reach out to Laura Davis-Taylor at firstname.lastname@example.org to suggest topics for consideration as Learning Center content is updated regularly.
InReality is a venue analytics platform that transforms any tracking, measurement and influencing technology into the metrics that matter most. They do it by harnessing data from IoT sensors and other measurement and influencing technologies into one simple platform that produces only the most critical KPIs, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces safer and more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend. To learn more or discuss how InReality’s platform can optimize your Safe Space Solutions, go to www.inreality.com or email us at email@example.com.
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Health Screening technologies have entered the market like a fast-moving locomotive, and the options are now prolific. Like any emerging category experiencing high demand, the race is on to achieve a prime position. With that comes the age-old moral dillemma of ‘chicken or the egg’ regarding product features promised, and those still in the development roadmap—and which ones to actively sell when pitching.
Any seasoned product person will tell you that this is normal, as investing time and resources into development is risky until the features are proven to be a strong draw. Many will say that promises made before prime time are part of the validation process, and the risks can be managed. The challenge with this theory as it pertains to the safe space category is that this isn’t a ‘normal’ risk.
People’s health is on the line, the products we’re selling are meant to protect business risks now and the investment decisions are intimidating for buyers—for good reason. All businesses are grappling with what they have a duty to do, and if these kinds of investments are even necessary. It’s critical for them to be able to trust in the products and services being served up to them so that they can choose wisely and mitigate their risk.
Resellers, integrators, distributors and everyone in between are all dealing with this. When a product is put in front of them, they are putting their own reputation on the line to recommend it to the customers that trust them. They need to count on the product pitch in front of them, but when there’s gobs of revenue and a short window of opportunity on the table, some self-justified sales ‘embellishment’ is going to creep in.
Why “Show me the Demo” Will Be Your Saving Grace
Nothing says “show me the money” more than a live demo. So when Joe Schmo is delivering a riveting narrative on a new solution via presentation deck or video, simply say, “Looks great, Joe. Let’s get into your live demo now … take me through a test drive.” If he gulps or back pedals, pause and start asking pointed questions.
Look, it’s normal for people to put the feature cart in front of the horse, but it’s important to share which capabilities are on the road ahead versus the ones available now—and the true timeline for making things real. We’ve already seen countless companies selling products before they’re ready for fulfillment, so that’s not the issue. The issue is transparency and a partner or end user buying into something that ends up being vaporware, in which case the seller is left holding the bag. That hurts our industry, it hurts business customers and it hurts the people that they trust to keep them safe in their care.
Do the right thing and demand a demo—lives may very well depend on it.
InReality’s Learning Center is committed to sharing important guidance to help the industry navigate the complexities of the ever-evolving Safe Space landscape. The information shared is informed by experience working with many constituents and stakeholders. If you have a topic you would like addressed, please submit it to Laura Davis-Taylor at firstname.lastname@example.org for consideration.
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