Category Optimization

Why aren’t shoppers buying—are you identifying issues with merchandising or assortment before it affects revenue?
What’s the optimal size, placement and layout to maximize sales per square foot?
Do you understand which shoppers are entering versus passing-by the category—including demographics, time spent, products considered, etc.?
How are shoppers engaging within the category, and are there opportunities to increase engagement?

Maximize Selling Potential for Every Square Foot of Space

You need insights into why your category is underperforming—before it affects revenue. Move beyond limited people counting and POS data and capture real-time, granular metrics to drive one or more specific categories forward. You’ll be able answer questions like:

  • Of total category traffic, how many shoppers are your (the category’s) target segment?
  • How far are target segments going within the category?
  • What products are they looking at versus engaging with?
  • How big should the category be? Could you generate the same sales or more from less inventory and and an endless aisle solution instead?

Identify & React to High-Value Shopper Personas in Real-Time

As retail traffic continues to decline, you need to optimize revenue on every category visit. Placing generic signage in front of as many shoppers as possible no longer works. You need to be able to actively attract and tailor the experience for each of your shoppers. You’ll be able to use key purchasing indicators of high value shopper personas per brand/product to tailor product information, promotions, and product recommendations based on each of the following or any combination thereof:

  • Demographics (age and gender)
  • Level of interest
  • Products considered
  • Product interaction
  • Dwell Time
  • Mood
  • More

Tailor Assortment & Merchandising to Ever-Changing Shopper Interests

Shopper labs and research are costly and static, but your shoppers are an ever-moving target and waiting till after the fact for POS data is not the answer. To keep up, you must be able to quickly react to shopper behaviors and preferences as they develop to:

  • Meet the interests and expectations of varying shopper demographics
  • Test different merchandising concepts in real-time to see who looks, where and whether certain concepts change the interaction and behavior of shoppers
  • Curate a constantly rotating selection of brands and products that match evolving shopper interest
  • Identify optimal placement of merchandisers and displays to maximize up-sell/cross-sell opportunities

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