For retailers and brands in the cosmetics space, gaining awareness and maintaining shopper loyalty in the brick-and-mortar world is a monumental task. One global beauty retailer recognized this challenge and set out to understand who was walking in their doors and how to increase the store performance.
In today’s competitive retail landscape, one large beverage manufacturer sought to increase market share by investing in their own brick-and-mortar beverage stores. For a large global brand acquiring physical stores, this presented a variety of new challenges, including the need to maximize sales per square foot.
The competition for the convenience store shopper is fierce, and one savvy retailer recognized the importance of maximizing the basket size of every person that walks through the front door. For this retailer, that meant improving in-store visual communications by determining the ideal volume of signage in each area of the store and measuring the quality of the messaging.