Queue analytics in action

Help solve simple questions like: When is it time to add another Coffee Machine?

We ran into an interesting application this last week. One of our channel partner’s clients had an interesting issue, understanding when an additional coffee machine makes sense in their office. As their highest margin product, coffee sales are very important to these convenience store franchises. Though most of the day, they are fairly idle, there are peak periods where you feel you could use twice as many.

Many organizations including corporations and smaller businesses deal with an asset management question like this often. Most organizations deal with these questions by using the ‘gut-feel’ type of answers. Do you REALLY think we need one? Often responded by: Yes, it seems like it (but there’s no data to say this process will be X times more efficient with the addition).

Let’s break it down further. Let’s say Corporate pays for coffee machines throughout their locations for employees and clients to use. Instead of just adding another machine when someone requests it, wouldn’t it make more sense to use data to justify installing an additional coffee machine? Based on factors such as queue length, wait time, machine downtime, usage, customer satisfaction, etc.

inReality’s Radar and Analytical Solutions can do just this by using people counting and retail analytics. In this type of scenario following a people counting strategy, inReality’s sensor solutions would go on to track & measure traffic, impressions, and engagement to answer some of the most important questions such as queue length, wait time, machine downtime, usage, customer satisfaction, etc. Further, the inReality solution can go on to provide automated insights into one’s unique processes, such as notification when customer satisfaction, usage, or average wait time is out of boundary.

One can take this process and apply it to similar situations across industries such as transportation, manufacturing, retail, warehousing, and more for asset management, process management, and queue line management. Understand and better manage queue lines within busy bus stations, airports, taxi stands, etc. Not only can one see what’s going on with one’s queue lines, but one can also track the customer journey from entrance to exit, hone in on customer behaviors, and optimize not only space, but also signage, marketing campaigns, and employees to further uniquely cater to the customers in that specific location. It’s time to upgrade from gut feel to data-driven decision-making.

At inReality, we make understanding Unique Behavioral Data easy and affordable by providing people counting and retail analytics solutions for the masses. Please contact our sales team and set up an introductory call to learn more.

5 ways to Increase kiosk engagement by 15% or more

  • Use an intelligent attract loop – change low-density general content that is viewed from afar, designed to draw attention, to more specific >content that is meant to draw them in, to </li
  • Establish a baseline, and change graphics
  • Establish a baseline, and change the orientation
  • Establish a baseline, and change location
  • Use smart audio – when someone is standing for more than 5 seconds, play an audible help message

5 ways to Increase vending machine sales by up to 25%

  • Use an intelligent attract loop – change low-density general content that is viewed from afar, designed to draw attention, to more specific content that is meant to draw them in, to instructional content that is meant to initiate the transaction
  • Establish a baseline, and change graphics/ wrap
  • Establish a baseline, and change location
  • Use smart audio – when someone is standing for more than 5 seconds, play an audible call to action message

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inReality's Retail Analytics platform simplifies measuring
traffic and engagement at key points of decision.

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