InReality Wins Award of Distinction from 20th Annual Communicator Awards

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Jul 17 2014, Posted by Kristin Harripaul

Our office is super excited today after receiving an Award of Distinction in Interactive Multimedia from the 20th Annual Communicator Awards for our Smart Shelf project with partner, Danze.

Danze, a leading kitchen and bath faucet brand, partnered with InReality to transform their faucet shopping and buying experience in the decorative plumbing showroom market, beginning with their new key account, Ferguson Enterprises, Inc. A key objective for Danze and this project was to break through “the sea of sameness” that permeates the decorative plumbing showroom approach to faucet merchandising. Additionally, Danze recognized the opportunity to bring a high-tech, high-touch digital experience into play to help create a more dynamic, highly personalized and intuitive shopping experience.

The final solution utilizes RFID technology, which allows customers to use the faucets on display to interact with a digital touchscreen. This touchscreen guides the consumer or designer on a deeper dive into the product and the entire Danze product line. Part of the beauty behind this solution is that it allows Danze to save money by reducing the number of faucets on display, while giving customers access to the entire product line.

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