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InReality to Speak at DSE

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Feb 26 2015, Posted by Kristin Harripaul

The panel at 1 p.m. just after lunch is one such group. Speaking in the topic of ‘How to Connect People to Place Through Digital Engagement’, it will be moderated by Bryan Meszaros, principal and managing director, OpenEye. Panelists will include: Vijay Matthews, principal, W&Co.; Michael Schneider, AV Technical Strategist, ESI Design; and Florian Vollmer, chief experience officer, InReality.

The shift towards digital storytelling is creating more options for users to experience information and content in ways not possible with traditional static media formats. Today, designers are able to craft immersive experiences that connect people to place through the use of interactive engagements in the built environment.

These experiences augment the physical environment by allowing users to have more personally scaled and unique interactions with the content and stories and the spaces this messaging occupies.

“We are upon a paradigm shift where digital has become a more capable, more flexible and responsive platform than traditional surfaces and materials,” says Richard Lebovitz. editorial director – Digital Signage and DigitalSignageConnection.com. “This panel discussion will focus specifically on the current trends and state of interactive technology in the built environment.

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