Sleep to Live
Immersive In-Store Experience
Interested in developing an immersive brand experience in a prime location on 5th Ave in New York City, Sleep to Live approached InReality to design and execute the experience. The team’s design featured motion graphic elements placed in the window, layered over programmable light-changing elements, and a store environment built around an integrated customer experience, for which InReality designed and produced everything from store fixtures and architectural lighting to digital signage, graphics and decor elements. Sleep to Live was very pleased with how everything turned out.