"Cool" Neiman Marcus Display

How do you beat the heat while still looking chic? That’s exactly what fashion brand, Brrr!, set out to answer with its disruptive line of cooling fashion garments. But, to conquer their next challenge they reached out to InReality. That challenge? Engineer and build a display showing off the unique cooling properties of their products, and looking the part in high-end department stores like Neiman Marcus and Dillard’s. The final “cool” display features hidden fans which softly blow air through hanging garments, creating subtle, eye-catching motion while demonstrating the hidden cooling technology of the garments in action. The new display received rave reviews from both Neiman Marcus and Dillard’s.