Today it’s not what you think that matters, it’s what customers think about their experience with your products, services and brand that matters. In this hyper-competitive landscape, a great product isn’t always enough to stand out in retail or drive sales. And, discounts and promos are only short-term wins. To be a leader in this disruptive retail environment, you need a highly targeted strategy based on a deep understanding of what works and what doesn’t work, what factors influence consumer behavior and how consumers perceive your brand versus the competition.
How Can Our Strategy Services Help You? 2 Ways…
Path to Purchase Research
It’s no secret that thanks to an increasingly complex path to purchase, influencing today’s consumers is a growing challenge. You need insights that you can act on—fast—but consumer data can be a time- and resource-consuming roller coaster. That’s why we’ve put together a carefully designed, quick and easy path to purchase research solution, based on our 20 years of experience designing and producing retail customer experiences. You’ll see firsthand how your customers move through their path to purchase, understand purchasing behavior including behavioral and motivational drivers, uncover unbiased insights into how consumers think you compare to the competition, and discover where you are over- or under-investing your marketing spend.
Staying relevant and creating a plan of attack for marketing in future-forward retail can be a challenge, but we can help. We know the right questions to ask and how to find the underlying meaning behind qualitative and quantitative data to help you make the right decisions. Our work is at its best when we start by taking a deep dive with stakeholders to align expectations, identify goals, challenges and opportunities and establish a strong framework for your marketing campaigns moving forward. Each session focuses on identifying strategic and competitive positioning insights to build a new, better reality for your brand and your customers—one that places you in the driver seat of your retail marketing campaigns. These sessions are focused on tangible outcomes and can be done either through one-on-one conversations or facilitated summits.