Let’s Disrupt Retail Together

Over the last few years, disruptive factors have drastically changed the ‘what, why, when, where
and how’ of consumer purchasing.

 

Change was always a part of retail’s history…
But now the pace of change has accelerated dramatically.
And, brick-and-mortar retail has failed to keep up.

 

 

How Some Brands Have Turned Disruption into Opportunity:

 

 
Danze

Challenges:

  • Creating an innovative display solution that would help them break into Ferguson—the nation’s largest wholesale plumbing products distributor
  • Breaking out of the marketing “sea of sameness” & bringing the brand to life on the sales floor
  • Differentiating the brand from fierce competition after the housing market crash

Learn How Danze Turned Disruption into Opportunity >>

 

 
LP Building Products

Challenges:

  • Turning around a poor-performing product in 1,700+ Lowe’s locations
  • Communicating to consumers how a traditional product could be used in innovative ways
  • Developing a cost-effective & feasible solution quickly

Learn How LP Turned Disruption into Opportunity >>

 

 

Challenges:

  • Regaining control of how consumers were experiencing their brand in store
  • Showcasing Tempur-Pedic products as a complete sleep system
  • Creating a relaxed and relatively private setting to allow consumers to feel comfortable testing mattress and sleep accessory products

Learn How Tempur-Pedic Turned Disruption into Opportunity >>