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The 2016 Reality of Retail Report

Latest Research Outlining Trends In How Today's Self-Directed Shoppers Navigate Retail

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Today’s self-directed shoppers have a new set of expectations for brands and retailers. These shoppers are harder to track and understand than ever before, and they’re not handing out second chances. Download this report to see the latest trends in shopper behavior.

A Few Highlights:

  • 69% of shoppers would be more likely to buy in-store if given self-help tech like digital kiosks or interactive displays
  • Shoppers are 1.5x more likely to discover a product while browsing in-store than they are to discover it through traditional advertising
  • Only 15% of shoppers will give a brand or product a second chance after a poor customer experience, and only 27% will give a store a second chance after a poor customer experience