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The 2015 Reality of Retail Report

Latest Research Outlining Shopper Behavior in Retail

2015 Reality of Retail Report

What’s in the Report?

Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.

But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed U.S. shoppers to start an inaugural “Reality of Retail” report.

Some Highlights:

  • 75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
  • Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
  • 71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons