How to Optimize Digital Throughout the Path to Purchase

4 Steps for Marketers to Capture Consumers Everywhere with Digital

What’s in the eBook?

Right now. Your consumers are shattering the barriers between physical and online shopping with digital. These digital moments are happening everywhere, all the time, as customers try to engage with your brand, expecting an immediate response throughout their journey. But, are you ready? This guide will teach you how to optimize digital for this new path to purchase, and ultimately capture consumers everywhere.

You’ll Learn:

  • How to best use digital in- and out-of-store to drive sales everywhere
  • 3 things you must do to optimize your mobile influence on consumer purchasing behavior
  • Key KPIs that you need to measure in store moving forward, and how to do it