| Aug 12, 2011
A customer's journey to a purchasing decision. Florian Vollmer, SVP Design of Info Retail, an Atlanta-based design and strategy firm, takes you on a journey of brand touchpoints. He will discuss the dramatic shift from selling products to offering services, and how rethinking experiences from a user's perspective results in sound purchasing decisions and long-term brand loyalty. He will combine practical examples and tools with insights about key innovations in the field of retail. In a time of ever-faster evolving innovations, Florian's objective is to show a pathway to creating memorable, relevant experiences.
Duration: 45 min + Q&A time
Speakers for this Topic: Florian Vollmer