We are excited to announce our name change to InReality. This change is part of a larger effort emphasizing our firm’s commitment to multi-channel experience integration. InReality is about exploring the “sweet spot” of what brands must deliver today: relevant and meaningful experiences for their customers.
“Our new name, InReality, better reflects our firm’s unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution – what we call experience integration,” says Ron Bushman, President and Founder. The incredible complexity found in the shopping journey today, driven by the rise of smart phones and other technologies, requires businesses to have a more intense focus than ever before in managing customer relationships. We believe that delivering meaningful, relevant customer experiences is imperative to sustained business success.
“We have shifted our focus away from merely delivering brand information at retail to designing for holistic, seamless experiences that lead to brand loyalty. Everyday, we come to work to focus on the best way for people and brands to engage and connect in meaningful ways. Our clients depend on us to help them see things in new ways. It’s very rewarding work,” says Florian Vollmer, Principal and Sr. Vice President of Design.