Info Retail changes name to InReality, deepening focus on multi-touchpoint customer engagement.

We are excited to announce our name change to InReality. This change is part of a larger effort emphasizing our firm’s commitment to multi-channel experience integration. InReality is about exploring the “sweet spot” of what brands must deliver today: relevant and meaningful experiences for their customers.

The Marietta Daily Journal showcases the distinctive services of Info Retail with an exclusive interview with CEO Ron Bushman, who started the company in 1995 on basis of expert consumer experiences. 

Article Link: Info Retail CEO Bushman helping consumers see more

We are so honored to win the Retails Systems Award for the Best Use in In-store Marketing Technology in Retail! In this video, Florian, SVP and Partner at InfoRetail, expresses his excitement for this multi-national award. 

Leading Atlanta-based strategy and design firm, Info Retail (IR), announces today their significant year-over-year growth, which amounted to nearly 50% since Q3 of 2011. IR also says their revenue has increased nearly 25% over the company’s previous “best.”

As seen on Furniture World, Florian Vollmer of Info Retail discusses the future of designing successful multi-touchpoint experiences that can be summarized with the 3 I’s: Information, Immediacy and Integration. 

Article Link: The Touchpoint Experience 

Look for Info Retail in an upcoming issue of Furniture World. We will be discussing the changes in the customer experience and how that leads the branding for retailers and manufacturers.  Learn how the power is shifting from talking to the consumer to having a dialog with the customer. 

Info Retail has been selected as a finalist for the 2012 Retail Systems Awards - Best use of in-store marketing technology in retail. We are honored to be selected as a finalist for this global award and are looking forward to October 24 when the winner is announced in London! 

As seen on Retail Customer Experience, Info Retail has joined forces with LG Electronics USA Inc. to roll out immersive digital signage in an effort to satisfy retail shoppers' hunger for the latest information, the newest trends and the most "intense" experience they can find.

Retail strategy firm, LG roll out digital signage to more than 600 stores

SignageInfo.com showcases Info Retail's new method of bringing digital signage to life. Hundreds of stores of national retail chains will soon be using digital signage to enhance customer shopping experiences and attract them to current promotions, thanks to Info Retail and LG.

Info Retail Captures Customer Attention with LG Digital Signage

As seen in Mobile Commerce Daily, Florian Vollmer, senior vice president of design at Info Retail, weighs in on what customer interactions today's consumers are looking for when back-to-school shopping. 

Mobile is Key Driver in Back-to-School Retail Success

Florian Vollmer, Principal at Info Retail, is sharing key thoughts on innovation and retail in Sleep Savvy magazine. Excerpt: "Change is happening faster than we ever have imagined. Merely reacting to the latest trends is not enough to keep up anymore, let alone to lead. Imagination and Integration are key to shaping great & financially successful futures. Imagine what is possible, and then integrate internal and external stakeholders to bring about that change." Read the entire column.

A recent article featured on Retail Info Systems News zeros in on Info Retail's latest survey which shows consumers ages 35 and younger are more likely than their elders to use the Web, mobile and social media – particularly Facebook – to get the data that informs their shopping decisions.

Survey: Web and Facebook Key Info Sources for Millennial Shoppers

RetailCustomerExperience.com features Info Retail's study results on their homepage. The article highlights the importance of integrating multiple touchpoints into a comprehensive experience.

Death Knell for Brick and Mortar Stores? Info Retail Survey Suggests Brands Must Improve Integration To Stay Relevant

As seen in STORES Magazine, the Internet Age has given way to the “showrooming” era, where customers check products and prices in physical stores and then go online to find the lowest price laying on new stressors on brick-and-mortar stores.  Retailers need to find new ways to convert those browsers to buyers by concentrating on in-store experiences. 

Are You Experienced? Retailers are giving customers more ways to try before they buy

Atlanta, GA — In a recent interview Joyce Bone from Atlanta Business Radio X talks with Cindy Williams, Vice President of Client Services at Info Retail, about how she believes in building relationships with people that...

(Atlanta – October 7, 2011) -- Retailers are fighting to achieve growth while customers are reducing spending. But in a transaction, there’s one thing that matters most to customers and almost no businesses are offering it: a totally useful and desirable experience at each touchpoint in the customer’s journey toward a purchase.

Atlanta, GA – Info Retail, an Atlanta-based strategy and design agency focusing on the control and simplification of buying experiences, will host a free podcast recording service Oct. 18-21 during High Point Market. Available to retailers and exhibitors attending the market, the free opportunity is for five-minute interviews, which will then be available to download at no charge beginning Nov. 2.

Florian Vollmer (SVP Design, Info Retail, Atlanta, USA) recently visited KISD and interviewed Professor Birgit Mager (Service Design Network). Listen to her definition of Service Design.

Join Service Design ATL as they host the Atlanta event for the 2011 Global Service Design Jam. Starting on Friday, March 11 through Sunday, March 12, 2011, people from around the globe who are interested in service and customer experience will meet in the spirit of experimentation, co-operation and friendly competition. Participants will be teaming up and have 48 hours to develop brand new services inspired by a shared theme. At the end of the weekend, their collection of brand new services will be published to the world.

Service Design ATL together with the Interaction Design Association presented a talk entitled “Concepts and Developments in Service Design” on Wednesday February 2nd, 2011 at Info Retail. It focused on introducing the field of service design to a wider audience and discussing some valuable techniques involved in the service design process.

Service Design ATL together with the Interaction Design Association present a discussion entitled “Concepts and Developments in Service Design” on Wednesday Feb. 2nd, 2011 from 7:00pm to 8:30 pm at Info Retail.

Atlanta, GA – Info Retail announced that Inc. Magazine named the company on its fourth annual Inc. 5000 list. The list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs.