How Is Your Brand Measuring Success?

Let’s look at a store-to-store comparison. You’re a brand with product displays in 2 stores. Based on POS sales data, your brand seems to be performing better in Store A.

Store A

$40,000/wk brand sales…
200 transactions…
$200 average transaction…

Store B

$20,000/wk brand sales…
125 transactions…
$160 average transaction…

What If You Measured Conversion?

With in-store analytics, you take a closer look. You find that your product displays are actually doing a better job of converting shoppers in Store B.

Store A

$40,000/wk brand sales…
200 transactions…
$200 average transaction…

# of shoppers passing-by display: 2,000
200 trans/2,000 shoppers = 10% conversion

Store B

$20,000/wk brand sales…
125 transactions…
$160 average transaction…

# of shoppers passing-by display: 410
125 trans/410 shoppers = 30% conversion

Why Conversion Is A Critical Metric…

What if product displays in Store A were seeing a conversion rate equal to Store B (20% more)…

20% add’l conversion x 2,000 shoppers = 400 add’l transactions
400 add’l transactions x $200 avg. transaction = $80,000/wk add’l sales

Or… $4,160,000 add’l sales/yr in Store A alone!

How Much Are You
Leaving On the Table?